Mars Bar from 1991 found – and it's 20g bigger than today's
https://www.bbc.com/news/articles/c1j1kjy7gewoMy go-to example: your local hairdresser may keep the same prices (adjusted for the official inflation or otherwise), but over the years, they may have stopped serving coffee and started offering only water. The salon used to be beautiful and stylish, and now looks dirty and furnished with cheapest bargain-bin business store furniture. Flowers are gone or replaced with cheap plastics. Toilets never have toilet paper in it, faucet always leaking. Waiting room sofas got replaced with cheap chairs. Even the magazines are gone, and in their place you just get leaflets. Etc.
Repeat the same for your local grocery store, parking lot, car dealership, bus stop, airport, cinema, everything.
The second half of the inflation is literally everywhere, in everything - it can be easily seen once you start looking for it. And after that, you can't unsee it.
Everything has been spreadsheeted to death.
Because that would fit a lot of people's perception of how food is going: you get less, but what you do get is worse for you.
I can guarantee you this is not “consumer demand”. Nobody goes to the store thinking “I wish shrinkflation was even more prevalent and that I’d get even less for my money”. Screw you corporate BS PR department, you’re not even trying.
Frank Mars founded the American company. His son Forrest invented Milky Way, but then eventually quarreled with his dad and was removed from the business. Forrest moved to England, founded his own company, and the Mars bar was his first product: a European version of Milky Way.
Later he inherited the original American business and merged the UK one into it.
When the old man eventually died around 80 year old, he left the business 51% to his wife and 49% to his son, so the mom could keep him in check.
When she passed a few years later, the son got it all, and within a few years, they were completely out of business, and the son sold it for pennies.
All of this is secondhand from the head accountant (that had been there since the 80s) that the son fired immediately upon taking full control of the company. It really was a drama that should have been on television.
(Rival Hershey's ties to Pennsylvania history/culture similarly leaves ideas for National Treasure-style conspiracies in the chocolate world in the early history of control over the national identity.)
Free silly plot ideas for Hollywood or a graphic novelist hoping for Hollywood adaptation opportunities.
Feel free to add what you have in your attic ;-)
And I realized, this is what people want, in the sense of this is what they will pay for, this is how they vote with their wallet. What I want is not this, but it is what society wants.
Massive corporate consolidation means that when you're looking at the rack of chocolate bars there's a good chance that just 2 companies made all of them. You have the illusion of choice.
None of this happened over-night. It's a slow steady financial optimization in all industries all at the same time. It's very hard to vote with your wallet when there's very little difference.
Consolidation alone is insufficient to explain such a gap under the assumption of profitability.
It's almost impossible for a new company to join most of these markets; the major players are so large that they have influence over the retailers, the suppliers, and everyone in the middle.
But every so often successful higher volume/quality/durability products do manage exist for a time but are eventually bought out and the brand destroyed. This has played out over and over.
The market optimizes for profit growth, not for customer satisfaction.
Companies tiptoe this fine line between having something so shitty that people immediately reject it and so good that they never buy any more and the company folds. It has to be just shitty enough where they can guarantee future replacement sales but not so shitty to put people off right away.
Most of these durable goods products are therefore found in companies too small to satiate the demand of their entire market share too fast. And even then they fail all the time.
It turns out that it's more profitable to buy up an existing brand and slowly cheap out on the product (basically capitalizing the reputation) than it is to continue to produce a quality product.
I don't think you can really say they want it, because in many instances they are manipulated or have no other choice.
The electronic spreadsheet.
Needing a app to turn on a light, though, that's just weird.
In a sense, it is the people's fault for their current level of tolerance, but at the same time, a data-driven society will converge on an equilibrium just within the razor-thin margin of what people will tolerate, in the name of 'efficiency'.
The phrase you're looking for is "value engineering."
There are also other factors.
Part of the reason that Pringles cans are mostly air is so that the soap company that makes them can sell fewer chips, but retain the same amount of visual space on the store shelf. The product is the billboard. Some brands pay for that space on the shelf, so they're going to use every bit of it.
Different products in different stores, I guess.
Here, and in every other American city I've lived in for the last 20 years, the tall can of Pringles is 50% air.
Do a quick web search, and you'll see hundreds of people complaining about it.
I once complained to the soap company, and got the expected response: They're sold by weight, not volume.
Your posting history indicates that you're not in the United States, so perhaps store shelf space isn't as valuable where you live.
In the end it is like a sugar tax just that in this case the company itself did apply it and not the goverment.
I know people will buy it anyway also when its more expensive...
Just eat less processed food its harder to trick you and much more healthy.
Also when I worked in a bar every year we got be beer glasses from the brewery. Every year they fit a little bit less. You could fill an old one to the brim, pour it into the new ones and yep it would overflow.
So sneaky and this has been going on year after year.
The business would like nothing better than you to buy nothing but hot air.
I guess perhaps we put a lot of shit on our bodies
Slow shrinkflation, then one day "now bigger!" (with a price increase) and then repeat.
If you fed a lion the average American diet, it would die. And red meat isn't really the problem.
Don't kill yourself. Dont eat trash.
I think a few years older and I would have remembered 68g Mars Bars.
I have vivid memories of eating a mars bar as a kid and marveling at the weight written on the packaging.
Same for KitKat Chunky.
> A Mars spokesperson said: "Over the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa."
Translation: "We think you're stupid enough to believe this nonsense, when the fact is, obviously we, as well as all our competitors, have been working over the past 25 years to trick our customers in order to increase profits."
The upside of shrinkflation is that you actually may have had great taste, it was the product that declined. It’s not just the portion size, the ingredients and flavor profile are much worse.
A side benefit: they can also sell it as "lower calorie" than it was before, since it's diluted with air.
EDIT: interesting to see this upvoted and then downvoted so much. Can someone who is downvoting weigh in? Seems relevant to the topic, and no one is saying it doesn't happen (or that it is happening and they like it).
Is that some kind of achievement? Just look in the ads/coupons in the newspaper archive if you want to see the size of foods in the past.
In the United States, the U.S. Bureau of Labor Statistics tracks shrinkflation as part of the Consumer Price Index:
https://www.bls.gov/opub/btn/volume-12/measuring-shrinkflati...
Those products are disapeearing anyways. People used to buy packs of bars and eat them as a quick snack in the afternoon. Not anymore. It became the thing you might get at a gas station cause you're on a road trip, and it is that or beef jerky.
Just a bad bunch huh??? Guillotine
Viral stories generally don’t come with any maths at all.