> A Mars spokesperson said: "Over the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa."
I can guarantee you this is not “consumer demand”. Nobody goes to the store thinking “I wish shrinkflation was even more prevalent and that I’d get even less for my money”. Screw you corporate BS PR department, you’re not even trying.
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I suspect shrinkflation happens because, when prices go up, consumers will prefer to buy a similarly priced (but smaller) candy bar rather than a higher priced, same size bar; that is, consumers prefer shrinkflation to price inflation, even if they are the same rise in price-per-gram
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To be fair, some customers may prefer portions that are less unhealthy.
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It is consumer demand if consumers stop buying the 62.5g bar because prices had to be increased for them to make a profit. If they instead keep the price while lowering the weight and consumers keeps buying how can you say that there was no demand?
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Yeah he misspelled "shareholder demand"