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I’d be more interested in the ingredients. I would guess the 91 version has a lot less weird stuff in it?
The 90s were not that innocent
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I’d assume the opposite. People are much more conscious of that stuff nowadays.
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These are the current ingredients:

> INGREDIENTS: SUGAR, GLUCOSE SYRUP, COCOA BUTTER, FULL CREAM MILK POWDER, COCOA MASS, SUNFLOWER OIL, SKIMMED MILK POWDER, LACTOSE, WHEY POWDER (FROM MILK), FAT REDUCED COCOA, MILK FAT, BARLEY MALT EXTRACT, SALT, EMULSIFIER (SOYA LECITHIN), EGG WHITE POWDER, PALM FAT,

There's nothing particularly weird in it. Soy lecithin is probably the weird one, but it's in a lot of plain chocolate bars, and is pretty benign.

Might have been more. There were a lot of food additives in use in the early 90s which the EU subsequently banned.
I forget when it was required to list ingredients. But I'd also imagine the regulations were more relaxed, you could list "Milk chocolate product" and have it pass.
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I'm also surprised it's bigger by 20g, since obesity and being overweight wasn't quite as much common at the start of the 90s...
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