Ferrari Luce
https://www.ferrari.com/en-EN/auto/ferrari-luceBut handing over responsibility for the exterior is quite questionable IMO.
To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you.
I wonder what political struggle was behind that within Ferrari. I can't imagine this design was received well, and I doubt that Ferrari actually asked for help on exterior design. It's more likely that Jony Ive demanded it...
(Also the fact that they presented the interior much earlier than the exterior could be an indicator for internal disagreements...)
P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.
My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer.
These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have'
The target buyer is probably more like Dubai housewife with kids.
They have a different aesthetic. They LOVE their iPhone.
Everyone hating on it probably needs to reconsider. There's almost 0 chance that a company like Ferrari did this to not embarrass Jony Ive.
They legitimately expect this thing to sell to its target audience.
I know it’s Ferrari, but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant.
The suspension may be cleverer (and more expensive) and the tuning (or coding) of the power delivery may be different, but underneath it all this does not have a 5x higher BoM than a Model S Plaid. And without the ‘benefits’ typically sold by Ferrari to justify their price point (e.g. heritage, F1 association, high-revving flat-pane crank engines, F1-derived gearboxes, handling, the typical Ferrari appearance) the price premium seems ever harder to justify.
Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it.
There were plenty of points along the way where the disaster could have been averted.
Money/time/effort is spent on the wrong thing. It's a disaster for them. Not for you.
Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari signature details now. It's very cool looking and could be a banger with a $50-70K price tag produced by a Lucid or some other US car neo-brand.
I find it quiet disrespectful to ignore Italian craftsmen and Flavio Manzoni (head of design) particularly by Ferrari management as they assumed that they have to hire "tech" guys to make tech product as local engineers and designers couldn't solve so complicated task. Manzoni team would introduce something like 12 Cilindri in sedan form and it would worth every pence of whatever price tag they would place for it.
For roughly 17% of the price.
And it looks the same.
What an abomination!
(You can probably find similar Chinese EVs that also outperform similarly.)
Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.
Yeah! My first though about the design was "This looks like a Tesla SUV-type thing" and about as sporty as a minivan. It is 1544mm high. The Lotus Esprit (which is my standard for a cool sportscar) is over 400 mm lower. The batteries do need to go somewhere... but isn't there room around the cockpit instead of under? Or a way to have a thin layer of batteries below the entire car?
Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].
> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.
[0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...
It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.
The Luce however has zero Ferrari design language in my opinion. It has no visual cues that say Ferrari. The powertrain obviously doesn't have it. The interior is like the ghost of Ferraris past, you can see the ideas there but it still doesn't say Ferrari to me.
The whole package feels like something in the $80-100k price bracket for sensible consumers - not someone looking to spend half a million dollars on a performance car that hawks back to racing pedigree.
I don't feel that this addresses anything a Ferrari buyer is asking for. However they'll still probably sell heaps of them because Ferrari buyers are often purchasing for clout.
The interior is very nice. The rest of Ferrari can hopefully borrow from this.
It’s the outside I don’t like. I don’t hate it… just looks like it could be a Kia EV.
If you’re goofy enough to buy a Ferrari I expect you want people to really have to see that you’re driving a Ferrari.
Not a problem - because you'll also be wearing a Ferrari hat and jacket, just to make sure.
by the time this depreciates the Kia might hold better value
$650k is a fine price for a Ferrari, but not one that looks as plain as that.
If I had to spend 650k on a single car, I wouldn't buy this.
Ugly is the word for things like front end of Gen 1 Tesla or Gen 4 Prius, not for this. wtf.
If the dashboard was set up for a normal person and I could see this be a great sedan. But as it stands, it just seems horribly out of touch.
For me it looks like a nice “car” and I was shocked to see it was an Ive doing because I associate with him rather designing things for the sake of designing things far from reality and real world usage. Looks like he learned after all.
https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...
That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings.
This looks like a child's toy.
Fun fact: The original company was founded in 1930 in Turin as "Società anonima Carrozzeria Pinin Farina". "Pinin" means the youngest son of the family, and Farina is the family name.
Be careful not to take the Jaguar road for there is no coming back.
Long live the Ivesmobile.
This car has absolutely ZERO life to it for any manufacturer, much less a Ferrari.
God, Jony Ive is such an insufferable person.
I honestly like Ive as a designer, but dear lord.
I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said.
People share ai slop cat pictures on Facebook.
There's HN commenters, there's the subset of HN commenters smugly criticizing all the very obvious flaws of things like this... And then there's just the entire rest of the world which simply does not give a shit.
This sounds kind of fun. It’s curious they weren’t allowed to drive though..
> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.
Oh wow, sounds like some corporation BS if I ever read some. My EV works by pressing the gas pedal and the torque is right there - not sure what revolutionary new invention is required?
I don't know why people insist on EVs being kind of ugly and boxy, but Ferrari had a chance to do better and didn't.
I think they are just falling into the same trap all other manufacturers do at first. They think the customer buying the EV is a different customer, who didn't like their other cars. So they make the techno-future mobile for a customer that doesn't exist.
Just make the same cars with an EV drivetrain, that's what the person who loves your brand but is in the market for an EV wants.
The retrofits usually are less preferable not only because of pointless inconveniences like transmission tunnels, but because they'll be the manufacturer's first toe dipped into the EV waters. The retrofit chassis speaks to either a rush to market, or a cautious approach not wanting to commit too many resources. The former says it'll have issues, the latter says they might bail on it and leave you stranded for service and repairs. Or both at once.
This is correct, but I really don't see why Ferrari would care.
And when you're not going the speed limit on regular public roads here's plenty of "driver engagement" to be had going too fast round tight corners (hopefully on a track, but we can't all be perfect ;)) regardless of whether there's some weird obfuscation between you and the actual mostly flat torque curve of the electric engine as long you build good suspension, body stiffness, put decent tires on it, don't make it too heavy etc.
I would love Lotus to make another road legal go-kart and slap an electric engine in it.
The car manufacturers are well aware of what their vehicles achieve in real world usage.
It would be trivial for them to give and prospective buyer indicative ranges for any particular geographical area.
The actual number of the EPA range is imaginary, yes. But it's useful for comparisons.
But if we're talking about comparisons between two vehicles, the vehicle with a 122kWh battery and a 280 EPA range will go less far and is much less efficient than the vehicle with a 84kWh batter and a 300 EPA range.
Unsurprising, for a Ferrari. I suspect it's designed for performance and not efficiency. Atrocious mileage is par for the course in this segment (see the Veyron)
In other words, they made an EV do wroom-wroom?
I assume some of it will be adopted from the industry in the upcoming years. Now that regulators are pushing back on touch displays, the integration of tactile buttons with software will be the move forward you still need to have a physical mechanical button it is better in terms of muscle memory and cognitive load. I never understood the central display abominations that car manufactures keep pushing however the rotation and adjustment of the position make it a little more bearable, Audi[0] had figured this out like 20 years ago with the retracting screen in the dashboard, give the users the ability to hide the display it makes the whole interior cleaner and the driver can focus on the driving. I still don't understand the push with the piano black plastics it looks awful this material needs to go from the car interiors once and for all.
I think Ivy did its job great here despite some design decisions the vision and the direction is the goal here with this car the blending of software with mechanical parts.
It is somehow funny tho that it took a designer like Ivy to work on a car project to push for things like that, like who are the people working in the design departments at those companies, the cars that are releasing in the last 5-10 years in terms of interior design are to say at least uninspiring for their price tag.
[0] - pop up screen in interror of #Audi https://www.youtube.com/shorts/TUgqDlzuiFQ
Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.
The front profile is hideous too.
iFerrari XS
It's 140% better than the previous Ferrari Enzo
And 20% thinner
With a brand new Magnesium case
It's the fastest Ferrari we've ever built.
Range up to 10 Km.
But starting at $600k for that?
It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss.
But Ferrari being who they are they'll do the same scummy crap of making dealers and customers buy the turd if they wanna get an allocation for the next highly collectable supercar.
Presumably the range is only a few KM, since Ive said, "You don't want a bigger battery."
And after ruining Apple's computers for years with his POS keyboard and embarrassing emoji bar, he's all about "tactile controls" now? Or was that the will of someone who ISN'T just a pompous hack?
Oh wait: Someone pointed out that there are KNOBS on the steering wheel. So there are wheels on a wheel. That has Ive all over it.
The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
Really hard to grasp who would want one (I'm too far down the wealth ladder to understand how the rich think and work), but that's what stood out to me initially.
I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
How do two people get in at the same time? Both go for the door handle right next to each other then let the other get in first because there's not enough room for two to get in at the same time on one side.
Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.
p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
I was generally with you until those lines.
Car enthusiasts are as varied as cars themselves. Whether it's F1 lovers or the V8 manual lovers (an experience to appreciate but I didn't care to own), the MX5(Miata) lovers, the offroad lovers or the lovers of classics like VW Beetles and Mini's or more esoteric cars.
There are dreamers who read the latest car magazine and fantasize about the latest Porsche, Ferrari or Mercedes S class.
Everyone has an opinion and unsurprisingly electric vehicles are a hot topic right now. You will get a range of both rational and emotional responses, depending on whom you speak to.
To derisively state "they suck and nobody should listen to them" is unreasonable.
Luxury car makers should look to handbags for inspiration. If Ferrari wants to expand the market and reach new customers they shouldn't be making something that looks like an upbadged BYD.
It's like if Hermes started making a Jansport backpack, absurd. Instead they sell lower cost, but still premium designs like the Picotin. The Lamborghini Urus might be one example.
Interesting product advice you have to offer. Who do you think is the target market for expensive Italian sports cars, if not “car enthusiasts”?
lol most of them posers with money.
Lambo's 60% of sales is an SUV.
I'd argue there's certain brand toxicity in their cars.
The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!
No one would call the cybertruck a success either.
This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.
Car hasn't even been released.
You can't argue Cybertruck isn't an icon. IIRC it's in top 10 for notoriously critical Doug Demuro.
Compare that to the next car on the list, now that's thrilling.
That is the criteria by which I judge these things and Ive's blue soap dispenser does not do it for me.
Emission regulations I'm guessing.
It looks weird/ugly because electric cars no longer need to be longer and have enough space for massive sport engines. Maybe we'll get used to it over time, still I would prefer the front of a Ferrari 458
The interiors look really nice, I'm a fan of the dashboard elements, blending touch with actual physical buttons.
EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.
They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:
> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”
Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.
Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.
The real beef was Porsche enthusiasts (911 purists) thought SUVs were for unwashed masses and soccer moms. They thought Porsche was jumping on the the relatively new (at the time) premium/luxury german SUV bandwagen establised by the X5 and ML500 (GWagen excluded).
Once they got over that they became customers.
This..thing...on the other hand is a tasteless abomination. Aside from the badges and tail lights there's nothing in it that's inherently Ferrari.
This is absolutely not a car that screams "Ferrari" though.
For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.
Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.
If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
At least that’s the demographic I think they’re quietly going after.
That’s why Porsche makes their SUVs which are really popular.
High end luxury brands should technically be able to serve both upper-middle and top end at the same time. The important thing is the products are good. And if they aren’t some Chinese or other brand will do it. The age of choosing between a couple 100yr old car companies might be ending soon.
Indeed, that's why I referenced SUVs in my post.
My point was that not everyone wants the SUV form factor but still desires something that can be argued as a practical family car. This is why you see executive models like saloon or 4 door coupes. But those cars are often catering to a male-orientated market and have more attainable models (eg Audi A6) that cheapens the brand for the ultra rich.
The Ferrari badge is a bigger signal of wealth and there isn't a whole lot out there that signals that kind of wealth while still being a practical car. Austin Martin sell smaller SUVs (DBX) and 2 door coupes, but nothing like an Audi A5 or A6. Maserati have a few older models that fit this niche but they too have discontinued them for SUVs. Likewise with Jaguar.
The SUV design has basically killed off all other 4-door family cars in the mid-range luxury price range. But at least the Ferrari Luce is at a price point where they're already catering to a smaller demographic and thus they're not relying on the economics of mass production.
At least this is my assumption of Ferrari's target demographic. I could be completely wrong.
And on a personal note, this car isn't to my tastes either -- though as I said before, I'm not the target demographic. But if I had the kind of money to buy a Luce, I think I'd rather by an older Jaguar for the school run and have a modern Austin Martin (2-door coupe) for personal trips.
I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).
It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.
Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.
Good for them for putting real effort into it. And not just making a cash grab.
Then again the uproar might be the point of the experiment.
Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.
Steering wheel looks like its trying to be old school, but really shouldn't be.
Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.
I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.
Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.
It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?
So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?
[0]: https://web.archive.org/web/20260216163304/https://www.ferra...
And the back kinda reminds some of the past. But it also looks like smaller car inside bigger car... What is going on?
At least it isn't as hideous as the monstrosity shown in the Jaguar ads.
Well, just history now.
Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight.
But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.
I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.
Sure it’s fast, but a Corvette ZR1X is faster. I’d rather take a ZR1X to a custom shop and have them redo the atrocious Corvette interior.
Edit: I’ll acknowledge that I’m not the kind of person to buy a Ferrari even if I could afford it, so maybe Ferrari doesn’t care about my opinion, but I feel like Jony Ive pulled an “emperor’s new clothes” on the Ferrari execs.
"Hmeep!"
Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.
It's just a powertrain change why mess up all the styling.
I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
Do people still do this tho?
Though it's more common to see smaller framed art, and model cars.
Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.
You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.
What would you rather have?
But practically,
> start buttons
What is a difference from switch on button on laptop? How do you tell the car, that you are ready to drive?
> physical keys
So when your phone will not be working, are you walking home? I like physical keys because it does not create dependency on single artifact and thus single point of failure.
But Ferrari has an obligation to the populistic world too, trying to wheel in customers for an EV end ending up selling them a real car with a V8-12 engine.
Looks terrible. But they know it.
I'm pretty sure they realize perfectly well how ugly it is.
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
This is totally impossible to read without hearing it in Ive's soothing voice.
Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction.
Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”.
Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait.
Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.
Well actually the whole car industry has converged to these design languages.
Unbelievably ugly stance.
Typo on the Ferrari website...
The supercar EV market had such huge potential to innovate and inspire but no we decided to follow these average EV design trends instead.
It’s time for Ive to stop working.
Looks like a school project not the kind of thing from a proper automotive designer.
Nothing about this conveys fast, lightweight, Italian sports car.
We want your car, but electric.
All people want is an electric Audi allroad. Instead, we get an e-tron.
All people want is an electric V90 wagon. Instead we get a polestar.
All people want is an electric Jeep Wrangler. Instead we get "Recon EV".
The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.
... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.
It's a nice idea and it won't work.
Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.
This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?
https://newsroom.porsche.com/en/press-kits/taycan/Die-Driver...
I hate this car as much you do, it looks like a vape cartridge on wheels to me. That being said, there are F1 cars with rotating knobs on the steering wheel. Different category and all, but still worth it to point out.
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.
EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.
[0]: https://www.thedrive.com/news/touch-controls-are-50-cheaper-...
I like the handles on the interior display
The display & controls do look very nice!
I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).
> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.
https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...
Like I mean, isn't there a risk of the driver slapping or pinching a passenger that is boarding while shutting his door without taking enough care?
Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.
I don't think that really solves much?
The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.
I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.
This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?
It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.
In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…
PS - its a real shame because the inside is perfect
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Ps. Everyone is hating it on FerrariChat
Nothing new to see here, plenty of high end watches and luxury bag makers do the same.
Even the color they chose for the reveal speaks to me like "rich luxury car without personality"
Maybe there's a reason why I'm not a designer.
the phone screen shots show a pathetic 270km range...
The interior is head and shoulders the best I've ever seen in a car too.
Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.
The way I'd phrase your last sentence would be: "It's NOT a Ferrari."
That's the whole problem. If you told me this is the latest Chinese luxury EV, I'd shrug my shoulders, say "hm, not bad" and "not for me," and move on.
For a Ferrari however it's horrendous.
Don't get me wrong, it's a stunning car. But I miss the screaming reds and yellows most of all. And the interface, polished as it is, feels almost too intuitive. Ferrari shouldn't feel effortless!
Now, if this were badged as an Apple car with a sticker price under $100k, we'd be having a very different conversation.