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Mikho | on: Ferrari Luce
This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't compete with existing premium EV sedans but really stands out. It's unique, and that is its value prop. Should it look like a regular Ferrari but electric, it would compete with Ferrari's combustion engine supercars and would inevitably lose. It also shouldn't compete with the Porsche Taycan—a very nicely designed EV. The general public is not the target audience for this car to offer a generic design. So, Ferrari's unconventional design is the exact right choice.

P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.

fomoz | parent | next
Cayenne wasn't $647k USD.

I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply.

I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.

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hbosch | parent | next
>There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off.

In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.

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DeusExMachina | parent | next
> There are enough people who would pay any money to have an electric Ferrari.

Are there? That's a pretty bold claim.

I'm sure they think the same at Ferrari, but plenty of successful companies create products that flop miserably based on the wrong assumptions.

I would personally think that the public interested in high-performance combustion-engine luxury cars is not interested in generic-looking electric cars even if they come from the same company.

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donohoe | parent | next
They’ll probably sell more units of this than Tesla ever will with the Cybertruck
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seydor | parent | next
Stock is down 6% now
snarcxb | parent
You do realise this is a 500k EUR car that we are talking about, right? Hype, shock, and awe are everything with these kinds of cars.

I'm sure there are buyers out there -- with questionable taste -- but whether there are enough of them... I guess we'll live and see.

This car is what the Apple Car should have been in the 2010s, sold at around 40k USD. At that price point, it would've been just fine. What it most certainly is not, however, is a 500k+ Ferrari.

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