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pclmulqdq | on: Ferrari Luce
The look is nothing less than I would expect from "make it thinner and round the corners" pioneer Jony Ive.

I don't know why people insist on EVs being kind of ugly and boxy, but Ferrari had a chance to do better and didn't.

ChadNauseam | parent
I think energy efficiency matters more with EVs, because it determines how frequently you have to charge on road trips, and more aerodynamic designs look a bit uglier.
ehnto | root | parent | next
Ferrari makes hypercars, they know a thing or two about making aerodynamics look good. It's a primary concern of all their designs and yet all their other designs look a lot better than this.

I think they are just falling into the same trap all other manufacturers do at first. They think the customer buying the EV is a different customer, who didn't like their other cars. So they make the techno-future mobile for a customer that doesn't exist.

Just make the same cars with an EV drivetrain, that's what the person who loves your brand but is in the market for an EV wants.

decimalenough | root | parent
Legacy car manufacturers have done just that (forcing an EV into an ICE chassis). The results generally suck and the pure EV manufacturers like Tesla and BYD have kicked their ass in the market.
codebje | root | parent | next
You can use a similar design to your existing fleet without a literal retrofit of an existing chassis to shoehorn a battery and electric drive train in there.

The retrofits usually are less preferable not only because of pointless inconveniences like transmission tunnels, but because they'll be the manufacturer's first toe dipped into the EV waters. The retrofit chassis speaks to either a rush to market, or a cautious approach not wanting to commit too many resources. The former says it'll have issues, the latter says they might bail on it and leave you stranded for service and repairs. Or both at once.

Jataman606 | root | parent
That was kinda different thing. It was legacy manufacturers scrambling to push out any EV they could get together so they are not left behind too much. But in meantime they started working on genuinely new designs (like Hyundai Ioniq, Mercedes EQS, BMW Neueu Klasse) or they adjusted their platforms to better accommodate electric drive trains (like Audi e-tron).
aaronbrethorst | root | parent | next
It's a $650,000 car. These are not anyone's top priorities with it.
binkHN | root | parent | next
> energy efficiency matters more with EVs

This is correct, but I really don't see why Ferrari would care.

simondotau | root | parent | next
Aero efficiency means going faster and going for longer without making the battery heavier. The cost and packaging aspects of bigger batteries doesn’t matter to Ferrari, but speed & handling absolutely does, and weight is a definite speed/handling penalty.
MitziMoto | root | parent
Exactly! Many Ferraris of the past have gotten single digit MPG, no one cares. All of a sudden they have to make a Chinese looking EV because of "efficiency"? Give me a break.
spiderfarmer | root | parent
It’s a sports car, they all have atrocious fuel efficiency, especially in this price range.