Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson.
Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
It reminds me of a rant that my friend sometimes goes on with regards to really low quality items, particularly about music...
someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it.
There were plenty of points along the way where the disaster could have been averted.
I don't understand the point of the rant. What disaster is having "bad music" out there? Is it stealing storage from "good music"? I understand this kind of rant for an iPhone, where a shitty decision brought along the chain of approval will impact million of people that are more or less stuck in the ecosystem. But music of all things? How do you even get in contact with "bad music"?
You are interpreting it the wrong way around. It's not a disaster for general population. It's a disaster for the artist and others involved.
Money/time/effort is spent on the wrong thing. It's a disaster for them. Not for you.
A lot of peple in this chain aren't paid to have a sense of ownership. They just do their job and their personal opinion of the work doesn't really matter.
Some of us care. Standing up and saying the product is crap leads to being asked to leave (fired). Or ends up on deaf ears, and the product is hated by people. Been in both situations, it doesn't seem there is a winning position.
I've been in the "someone performed it" and "someone mixed it" role for some tracks that I found utterly mediocre and yet ended up being some of the most successful stuff I've ever worked on. I mean, sure, previous works, marketing and hype can do a lot to alter the general perception, but most of the times it's just matter of being the right audience.
Missteps both in music and in other areas don't usually kill something that wasn't already moribund. The trashcan Mac Pro didn't kill Apple; Procol Harum's cover of Eight Days a Week didn't kill them or the Beatles.
And sometimes it's a runaway hit.
is it like a sunk cost issue? 'cos AAA computer games seem to have that issue
People have said the same of the first Porsche Cayenne, yet the Porsche SUVs have been outselling their sports cars for years.
They are priced for wider appeal and a different target group. At my local dealer I have the impression it's mostly a certain kind of owners (who got it from their partner that bought a 911) but that's purely anecdotal. Don't think this works for Ferrari, but then again I see also quite some Lamborghini Urus which I will never understand
I think they have to make and sell some EV, just to have experience of it. If it isn't attractive, that doesn't matter. You can't, in this year, be so behind in EVs that you haven't ever sold one to customers if you are to be expected to make cars in the longer run, because in the medium term, even things like petrol stations are going to disappear.
"(for now)" is important, Jaguar used to have luxury-performance status by the neck - and they used their affordance of failed product luxury too excessively. Now, they're in a hole they cannot escape.