Private Cloud Compute Security Guide
https://security.apple.com/documentation/private-cloud-compute/What they are doing by this is of course to make any kind of subversion a hell of a lot harder and I welcome that. It serves as a strong signal that they want to protect my data and I welcome that. To me this definitely makes them the most trusted AI vendor at the moment by far.
History has shown, at least to date, Apple has been a good steward. They're as good a vendor to trust as anyone. Given a huge portion of their brand has been built on "we don't spy on you" - the second they do they lose all credibility, so they have a financial incentive to keep protecting your data.
Apple have never been punished by the market for any of these things. The idea that they will "lose credibility" if they livestream your AI interactions to the NSA is ridiculous.
What's desperately missing on the client side is a switch to turn this off. It's really intransparent which Apple Intelligence requests are locally processed and which are sent to the cloud, at the moment.
The only sure way to know/prevent it a priori is to... enter flight mode, as far as I can tell?
Retroactively, there's a request log in the privacy section of System Preferences, but that's really convoluted to read (due to all of the cryptographic proofs that I have absolutely no tools to verify at the moment, and honestly have no interest in).
Harder to attack, sure, but no outside validation. Apple's not saying "we can't access your data," just "we're making it way harder for bad guys (and rogue employees) to get at it."
They cannot be trust any more. These "Private Compute" schemes are blatant lies. Maybe even scams at this point.
Learn more — https://sneak.berlin/20201112/your-computer-isnt-yours/
Is this the ideal situation? No, probably not. Should Apple do a better job of communicating that this is happening to users? Yes, probably so.
Does Apple already go overboard to explain their privacy settings during setup of a new device (the pages with the blue "handshake" icon)? Yes. Does Apple do a far better job of this than Google or Microsoft (in my opinion)? Yes.
I don't think anyone here is claiming that Apple is the best thing to ever happen to privacy, but when viewed via the lens of "the world we live in today", it's hard to see how Apple's privacy stance is a "scam". It seems to me to be one of the best or most reasonable stances for privacy among all large-cap businesses in the world.