Is this the ideal situation? No, probably not. Should Apple do a better job of communicating that this is happening to users? Yes, probably so.
Does Apple already go overboard to explain their privacy settings during setup of a new device (the pages with the blue "handshake" icon)? Yes. Does Apple do a far better job of this than Google or Microsoft (in my opinion)? Yes.
I don't think anyone here is claiming that Apple is the best thing to ever happen to privacy, but when viewed via the lens of "the world we live in today", it's hard to see how Apple's privacy stance is a "scam". It seems to me to be one of the best or most reasonable stances for privacy among all large-cap businesses in the world.
It's not unique to the app, the article is just wrong. It's unique to the /developer/, which is much less specific.