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Apple have name/address/credit-card/IMEI/IMSI tuples stored for every single Apple device. iMessage and FaceTime leak numbers, so they know who you talk to. They have real-time location data. They get constant pings when you do anything on your device. Their applications bypass firewalls and VPNs. If you don't opt out, they have full unencrypted device backups, chat logs, photos and files. They made a big fuss about protecting you from Facebook and Google, then built their own targeted ad network. Opting out of all tracking doesn't really do that. And even if you trust them despite all of this, they've repeatedly failed to protect users even from external threats. The endless parade of iMessage zero-click exploits was ridiculous and preventable, CKV only shipped this year and isn't even on by default, and so on.

Apple have never been punished by the market for any of these things. The idea that they will "lose credibility" if they livestream your AI interactions to the NSA is ridiculous.

> They made a big fuss about protecting you from Facebook and Google, then built their own targeted ad network.

What kind of targeting advertising am i getting from apple as a user of their products? Genuinely curious. I’ll wait.

The rest of your comment may be factually accurate but it isn’t relevant for “normal” users, only those hyper aware of their privacy. Don’t get me wrong, i appreciate knowing this detail but you need to also realize that there are degrees to privacy.

> What kind of targeting advertising am i getting from apple as a user of their products?

https://searchads.apple.com/

https://support.apple.com/guide/iphone/control-how-apple-del...

  In the App Store and Apple News, your search and download history may be used to serve you relevant search ads. In Apple News and Stocks, ads are served based partly on what you read or follow. This includes publishers you’ve enabled notifications for and the type of publishing subscription you have.
so just stocks, apps and news? their hardware quality unsnarl me with their performance per watt every time i need to flee from civilization and program Java on Nepalese caves for _THREE_ days without plugging into a power outlet. i accept the compromise and their word on my data!

/s

> If you don't opt out, they have full unencrypted device backups, chat logs, photos and files.

Also full disk encryption is opt-in for macOS. But the answer isn't that Apple wants you to be insecure, they just probably want to make it easier for their users to recover data if they forget a login password or backup password they set years ago.

> real-time location data

Locations are end to end encrypted.

> Also full disk encryption is opt-in for macOS. But the answer isn't that Apple wants you to be insecure, they just probably want to make it easier for their users to recover data if they forget a login password or backup password they set years ago.

"If you have a Mac with Apple silicon or an Apple T2 Security Chip, your data is encrypted automatically."

The non-removable storage is I believe encrypted using a key specific to the Secure Enclave which cleared on factory reset. APFS does allow for other levels of protection though (such as protecting a significant portion of the system with a key derived from initial password/passcode, which is only enabled while the screen is unlocked).

Yeah its a bit nuanced. You're correct encryption is automatic, but the key is unprotected unless you enable FileVault, which is the opt-in bit I was talking about.

So by default it is easy to recover data on a mac.

They have not been punished because they have not abused their access to that data.
It's disingenuous to compare Apple's advertising to Facebook and Google.

Apple does first party advertising for two relatively minuscule apps.

Facebook and Google power the majority of the world's online advertising, have multiple data sharing agreements, widely deployed tracking pixels, allow for browser fingerprinting and are deeply integrated into almost all ecommerce platforms and sites.