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Yes. I run a website, I don't have customer service. I could put it behind a x402 page with my ToS, meaning you see nothing until you pay me - and once paid, it is irreversible. No need for customer service. You can sue me through legal proceedings but if I win, you pay my legal fees.
So I'm sympathetic to the notion that these rules are overbearing for small merchants. Particularly hobbyists. I'm totally unconvinced Brave is dodging any regulation by offering through crypto, other than by selecting for customers who may not want to interact with a legal system.

> You can sue me through legal proceedings but if I win, you pay my legal fees

That's simply not true in at least two jurisdictions I touch, which would have venue for my consumer purchases. (If you never visit the United States or EU, on the other hand, this probably wouldn't practically affect you.)

Well if the legal proceedings are unjust, you pay all the fees. Else everybody could sue me all the time. I run a website, and I have a ToS you (or your agent) has to accept before payment. No need to provide customer service - and lets face it, you are not going to sue for $0.0005 anyway.
> if the legal proceedings are unjust, you pay all the fees

ToS don’t overrule law.

> lets face it, you are not going to sue for $0.0005 anyway

Very true. Though if I felt cheated by someone, regardless of the cost, I’d absolutely be open to starting a regulatory shitstorm. (Not saying you would cause that among anyone paying you.)

That you chose an irreversible payment method doesn’t exempt you from any regulations about customer service.