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Apple, to me, is the winner in the end of this AI chapter.

Distillation works: we can get models leaner, have better performance with lesser and lesser parameters, more efficient, running locally. Apple gets this and we'll see the result with M7 Max/ultra chips and I reckon this will be one of the titular apps when M7 line of chips are introduced.

I guess it explains the haste Anthropic and OpenAI are in to IPO, cash out and leave the the retail investor holding the bag.

  Apple, to me, is the winner in the end of this AI chapter.
I might be one of only few people who think Apple is a loser in the AI chapter.

I don't think it shows yet but I think the dominance of the App Store will end. I think a ton of iOS apps will be replaced by ChatGPT/Claude. I think there is a big opening for a company to redesign the phone from the ground up purely around an AI assistant instead of apps.

I think AI will severely weaken iOS, App Store, and the iPhone in the next few years. It was nearly impossible to start a 3rd competitor to iOS and Android until recently because no one is going to redesign their apps for your new phone. Today, that's different. Many productivity apps are just being replaced by GenAI/ChatGPT/etc and services are making it easy for AI agents to access directly without an app.

Not to mention higher chip prices will eat into hardware margins.

I do not think local LLM inference will make up for lesser iPhone dominance.

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>Apple, to me, is the winner in the end of this AI chapter.

Could be the winner, in your opinion. They are extremely well positioned with hardware, devices, ecosystem, privacy, brand value & trust, and a significant active base. So far, they have not yet delivered on any useful AI application. There are so many opportunities in both MacOS and iOS, I guess they just need a new software VP.

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I think the question to me is whether Apple can ship affordable consumer devices with enough memory to run sufficiently useful models sufficiently fast.

Right now 128GB MacBook is the top of the line and you could do Qwen 3.8 Flash or similar.

There is a rumor that the M7 chip can use 1.5TB of memory which would imply Apple is aiming for more memory on devices.[1]

Would that imply the entry-level MacBook will have 128GB and top of the line models could run larger reasoning models? Then the question is price and if any of this will translate to iPhone for on-phone models.

With how expensive memory is, IDK if they can pull this off but I hope they do

[1] https://www.tomshardware.com/tech-industry/semiconductors/ap...

> Would that imply the entry-level MacBook will have 128GB

Most people neither need nor want to run large LLMs locally.

The entry level MacBook Neo costs $599. Even if RAM prices revert to the pre-AI mean, the entry level models are not going to be that stacked with RAM.

Eventually we'll get to a doubling where entry level means 16GB of RAM, but most people won't be running anything more than simple models for light local work.

Have you ever tried running large LLMs on a MacBook Pro? It's hot, loud, and makes your battery level disappear at rates you didn't know were possible if you're not plugged in. It's a very niche hobby.

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Even if it's 2030 - that's a mere 3 years from now - it will take at least that long for the greater economy to figure out how to use LLMs. And probably a memory boom/bust cycle in that time too.

If Apple, in 2030 has a compute product that a worker can BYO(X) to work that has 2TB RAM, with an encrypted personalized context that can float between agents, then they will be in a very interesting place.

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The Mac Studio hardware can do 512GB. That might be a hardware limit of the current architecture.

But the family shouldn’t be limited by that. We’re not going to see M6 Max hardware, because the M7 line is being fast-tracked and pulled forward. And I wouldn’t be at all surprised to see M7 capable of 1-2TB or more.

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> whether Apple can ship affordable consumer devices with enough memory to run sufficiently useful models sufficiently fast.

i suspect that they will at least do offloading for casual usage as well. if they can ship 24GB in a homeview or appletv style product, it's game over.

I'm on 128gb Mac and Laguna2.1 is able to do 800tps coding as good at Sonnet 4.5 or Opus 4. It's awesome.
Apple’s position down the road. When the Chinese company CMXT takes a much bigger share of the memory market worldwide, and they will. Their dominance in memory will probably be pretty close to what BYD is today in the worldwide car industry.

I don’t think Apple can be in a position where all of the Chinese device-making companies can get memory at a significantly cheaper price from CMXT, and Apple is stuck with buying memory from the three hyenas of memory at a significantly higher price.

That’s not going to help Apple sell their devices at a competitive price worldwide over time against the Chinese computer makers (Lenovo, Asus, and Motorola) and make no mistake about it: their share of the market worldwide will get bigger because of this change in the memory market; their focus will be on the long term, while the lawyers/MBA/finance types in the West will have their heads stuck in the short term.

It’s the (Chinese companies’) opportunity, and they’re not going to let it pass; I wouldn’t. In addition, Apple is in competition with Nvidia, Microsoft, Intel, AMD, Qualcomm, Google, Meta, and indirectly with Anthropic and OpenAI (whose CEO, Sam Altman, recently declared that computer ram is wasted on low-level regular computer users), along with a whole legion of other 3D model makers on the procurement of memory.

The combination of all these elements going into the future means that if Apple wants to stay ahead, I believe Apple has no choice but to take memory in house, they have the design and engineering capability in-house, and they have the money because they didn’t burn it on AI models and data centers.

This scenario is no different than replacing Intel or Qualcomm; you can see the writing/destination and the ultimate train wreck up ahead if Apple doesn’t roll up its sleeves and get busy, the market has changed and again Apple has to change and adapt to the new conditions.

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Most likely Apple has been spending whatever they can to get in front of the memory market.
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I dunno, I reckon they are targeting 64GB and will develop a smaller model thats built in by default that handles a lot of simple tasks quickly.

Probably sitting under a router, so that it can hand off bigger jobs to an Apple DC somewhere, probably with a certain number of credits based on your iCloud sub.

Why is there a desire to have this stuff on the edge on the engineers lap instead of just building some arbitrarily scalable cluster for I'm guessing cheaper than apple's usual premium? Habitual practice from the engineers who would compile on the device getting hot in their lap? Lack of widespread hpc experience compared to running docker?
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> I guess it explains the haste Anthropic and OpenAI are in to IPO, cash out and leave the the retail investor holding the bag.

I don't think so. LLM inference enjoys huge economies of scale. At no point in the foreseeable future will a local model be able to compete with a cloud model in terms of price. Local models will have the privacy angle, but very few people will be willing to pay top dollar for that. There will be some people, for sure, but the vast majority will just use cloud models.

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Why do you need huge economies of scale though? For 90%? of queries a local model will be good enough?
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Most people just Google something or use the free ChatGPT. They have no clue how the answers get there and frankly would be just as pleased with GPT 4o as they would be with Astra. Questions like “what does this light mean on my dashboard” or “which bidet is best”.
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My guess is it will probably be both. There was a time when no one could envision computing without the mainframe.

In the mainframe's heyday, it was difficult to grasp a world in which compute became so dense and so cheap that it made sense for each individual to have all processing and memory on their desk, talk less of on their lap and in their hand.

Of course this time could be different. But, when we look at previous relentless progress in compute and efficiency, then also couple that with the breakthroughs AI itself unlocks, it's hard for me to imagine that centralized AI will meet both the scale and flexibility desired for all use cases.

Just as centralized compute never fully disappeared -- it took the form of client-server computing and the cloud, there's no question that centralized inference will continue to exist.

But it wouldn't surprise me if, ten years from now, 90% of global inference happens at the client.

While simultaneously, the 10% of inference that takes place in the datacenter is wildly lucrative and orders of magnitude greater than today.

Put simply: the inference pie may become so large that both client and datacenter win.

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Normie queries can be handled quite well by Haiku 4.6 or whatever.

What new bike should I get? How should I rephrase this email? What to do about my persistent headaches? Recipes based on these ingredients?

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Unless cloud PCs take off and kill "AI PCs" and the future of the end-user hardware market, I think it'll be a bit of both.

It'll become easier and more affordable to distill/train/optimize smaller local models to meet your specific work needs. Multi-agent efforts will orchestrate the balance between using on-prem hardware for most tasks, and then defer to cloud models for more demanding/edge-case tasks. Especially if an organization can manage what data is shared with which model, and most of their user base are everyday casual users.

I also expect cloud providers to eventually start charging different rates for on-peak and off-peak usage, which would incentivize running what you can with the local compute you have otherwise sitting idle across dozens to hundreds to thousands of machines in your fleet.

Anthropic just changed their policy to invalidate any unused credits without refund if you buy your API credits annually. I see that as a sign of unpredictable budgets for cloud models for customers.

I could be wrong and all your future hardware purchases for end-users will be thin clients, without the local processing capabilities of today's laptops and towers. I don't see the hardware manufacturers profiting much from that, but maybe we'll see more companies like AMD declaring they prioritize cloud compute customers over everything else.

With a hardware refresh for cloud computing every 3-5 years, we'll likely see today's compute hardware driving Opus and Sol available on the secondary market for companies willing to build more on-prem capabilities.

Not everyone can afford a top-of-the-line Mac and the electricity cost to run it is high. It will never run Frontier models, which you can use for the price of a Netflix sub.

Also a lot of people work from laptops and running inference on data centres for 10th of the price is a no-brainer. Local models are more of a niche and always will be.

MacBook Air + Claude max sub for 20 years would still cost less before a maxed-out Mac Studio makes sense (not taking into account running costs), even then it’s not a Frontier or as fast.

The bigger question is whether consumer normies give a toss about AI. If they don't, and that's how it looks today, then Meta, Apple and OpenAI are all losing badly.
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Cloud compute has been completely commoditized. Yes, local models will get better and better, but I think for the vast majority it will continue to be both cheaper and more productive to use cloud based models, far into the future, where bulk purchasing, oversubscription, and discounted industrial electric rates can be taken advantage of.

Where I am, it's cheaper to purchase multiple claude subscriptions than it is for the power bill from running a local model. Factor in the hardware costs, and you're looking at a break over a decade in the future, for comparable cloud models. Yes, there's privacy, etc, but now you're down into fractions of a percent of users who care about the government reading the memory of their computer.

And if you're on a mobile device, any halfway powerful local model is going to cut your battery life way down.
Related, I tried Juggernaut XL (image model) on my iPhone, and ate 2% battery per image!
Gemma 4 E4B on Pixel 10 Pro is a great way to keep your hands warm in the cold
In the end, I think companies like OpenAI and Anthropic will be the nameless and faceless backend provider, and they will get decoupled from the users. At which point, if they haven’t already had their multi-trillion dollar IPO and everyone cashed out, I don’t think they’re going to.

Apple and Microsoft and other companies will own that front-end experience with the customer, and it’s not going to matter to most customers whose backend gets used for what.

I agree with you, even if many of the pundits say that Apple was left in the dust.

At some point, the real cost of inference/intelligence is going to come due, and the existing open source models will be good enough for 95% of tasks users want (or training their own model(s) will be inexpensive for Apple).

Apple will be there, as usual, to provide secure, on-device, faster inference that the vast majority of their customers will be fine with. Let everyone incur the R&D costs.

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Why doesn't Apple have their own fabs yet?
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They'll win if they vertically integrate chip manufacturing - particularly the memory.

It's not as if they are short of money.

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What M7 Max/Ultra chips?
Take a look at how qwen3.8 27B compares on benchmarks to much, much larger models. A while back I called it the crow of AI models: paradoxically strong given its tiny size, like the brains of crows and other intelligent birds.

It's not comparable to huge models of course, but given the power/size ratio here it shows that serious gains are on the table for models that can run fast on a high-end laptop.

Yeah totally agree

A few years back we never thought open source llm would get as good and even the small and cheap model

Its good to have a race and such competition

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Just as long as they can secure some reliable RAM supply.
This is a nerd fever dream. Yeah I’m sure people can’t wait to run local models on their iPhones.
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For those of using AI day to day, not being beholden to the whims of Anthropic and OpenAI is definitely a dream scenario.
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Is Apple Intelligence not local models currently running on iPhones?
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You don't have to sell it as a local model. Sell it as offline capabilities. Sell it as private background processing while your phone is idle and plugged in. Sell it as un-enshittified LLM once Anthropic and OpenAI inevitably screw everybody.
> Apple, to me, is the winner in the end of this AI chapter.

Not if they can't sell anything because of ridiculous DRAM prices.

> Apple, to me, is the winner in the end of this AI chapter.

Soon enough: "Claude, please build me a MacOS clone. Hell, copy the entire Apple ecosystem the way I want it."

It would be slightly ironic if they did win. They were incredibly slow to adopt AI, and even now what they shipped with Siri is incredibly poor. Having arrived late to the party they stumbled, lied to customers, mis sold a product, got sued for it and lost, and then ended up slapping a siri logo on gemini.

But the hardware. The hardware is fantastic for local LLM's, generative ai, etc. And they seem to maybe finally be waking up to that, in true slow sleepy Apple fashion.

If they'd been a bit quicker about it we could have a higher tier iCloud plan that included a chatgpt plus style setup with the "its private" marketing tag that cant be provided by anyone else. Instead we get Siri being slightly less useless than before.

Even with the haste the 7 Anthropic founders have to wait a whole year after IPO before dumping all their shares.
Hint. Thats been apples public strategy for about a decade.
Been using both DGXOS and MacOS for my local inference needs, and by far, NVIDIA's DGXOS is superior in every way. Apple have a long way to go to catch up on the tooling extravaganza that keeps the NVIDIA ecosystem vibrant and rewarding.
> Apple gets this and we'll see the result with M7 Max/ultra chips

I'm not sure which chip it'll be, but I now for sure I'm not buying new devices until the AI boom has somewhat settled and we kinda understand what we'll be using it for. Until then, every manufacturer will just be guessing what device to build and will be outdated within a few months.

Man, if all that makes Apple a "winner" then I'm dying to hear your assessment of Nvidia.

Factoring in the increased cost of memory, Apple's threatened service revenue and the stagnation of ecosystem products like the Mac and iPad, I think they have a really challenging future to navigate. The whole "sell people a B2C ecosystem" business model is more threatened than ever.

The design and engineering of memory is not more difficult than replacing Intel and Qualcomm, Apple certainly has the money, and they certainly have the engineering talent within the Apple Silicon design group. It took 13 years to replace Intel and six years to replace Qualcomm who has already warned their investors that they anticipate losing revenue in the near future. The question is whether or not they have the will to do so, money and engineering ability isn’t the problem, it is simply a matter of will. With CMXT coming online bigger and stronger.

I don’t think there will be a choice long-term for Apple the conditions of the market have changed, and you have to change with it or get left by the wayside. They have shown that they will adapt and they certainly haven’t wasted money like their tech competition over the years.

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The contrast I'm drawing is running these models locally vs on the cloud and how that would be a selling point well received.
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Sure, all you have to do is use only what can climb the walled garden
> I guess it explains the haste Anthropic and OpenAI are in to IPO, cash out and leave the the retail investor holding the bag.

Anthropic and OpenAI want to exit because they know they have no moat... and personally, I believe that the sociopaths running the US at the moment want to provoke a great economic crash. The Evangelical ones because they want the armageddon [1], the rich fucks because they took the "you shall own nothing" part for real and want to be the new neo-feudal overlords. And the best way to achieve that is by tying everyone's retirement savings up into their bubbly assets and then crashing down the economy, leading them to buy up everyone's asset at fire-sale prices with the liquid cash they made during the exit.

[1] https://www.theguardian.com/world/2023/oct/30/us-evangelical...

You are crazy. Apple has no lift on AI local or otherwise. Local LLMs are a massive and stupid waste of yes YOUR time.

And Apple really wants to sell people who have no cred in the space their stuff because THEY have no cred in the space.

Its basically a club for stupid f**s