And with a device like this, you pay one single time to buy the product and then never have to think about paying for tokens ever again. For ordinary users that's silly, but for users or businesses chewing through lots of tokens, this means they can create their own turnkey replacement for "the cloud" where the only cost after purchasing the machine is the electricity to run it (which with these machines is very little). Mix that with the privacy benefits and suddenly it makes a lot of sense.
Like I said, seems HPC is lost art. All four sub replies missed that in my original comment.
But on the other side, equipping data centers was never Apples main business. Their approach to markets is to design products for the individuals. They also usually have very long time plans. Look at where the Apple Silicon today is and how long a path it took. What about the day, where at least a medium sized Mac becomes a great platform for running large models locally? Very easy to use, no setup, no privacy concerns. Also never worry about "tokens". You can then use AI as you use other local resources of the hardware you own today.