How does this apply to the topic of this thread? Samsung is, if anything, much more tech-savvy (tech-adjacent?) than Meta. Meta just does some high-level software and runs a few servers to host it. Samsung, across the company, builds every level of the hardware and software stack from silicon to services.
Meta and Google are both founded on the premise of capturing and using your data, with everything else being a loss-leader.
Samsung, meanwhile, makes the majority of its money making and selling physical "things", whether for B2B2C (SSDs, display panels), B2B (construction cranes, cargo ships, oil refineries, grid-storage EV batteries), or B2C (phones, TVs, smart fridges, etc.)
However, while this rule holds true in general, things aren't black and white here. While indeed, most companies that "just make things" that might capture your data -- the majority of phone OEMs and smart-TV manufacturers -- do just shack up with a middle-man to sell this type of Automated Content Recognition fingerprint data (maybe eventually acquiring said ACR partner to disintermediate their relationships with ACR data buyers), Samsung is in fact more software/data-oriented than the other phone OEMs / smart TV manufacturers, when it comes to how they handle the data coming from Automated Content Recognition.
While other providers rely on third-party ACR data brokers (the rent-capturing middlemen here), Samsung has a vertically-integrated ACR-to-ad pipeline, where (AFAICT) their ACR data feeds into their own ad-tech-bidding infrastructure for placement on Samsung-operated properties (the aforementioned phones, TVs, smart fridges, etc.)
If you (an external entity in the example upthread, or just a random middle manager) walk up to Zuckerberg or Jassy with a proposal to tap their data for some comparatively small payment, they'd laugh in your face because they know how valuable what you're doing is and what the long term impact on their business will be. Samsung is far more likely to view that as "free money" and green light something awful.
Like yea in the 1930s, the dishwasher was "technology". Now it's just a consumer product. Many former tech companies have long ceased to be tech companies, but we forgot to stop calling them that.