The claim would be that the decisionmakers at Samsung are general industrialists and not people who understand the tech industry.

If you (an external entity in the example upthread, or just a random middle manager) walk up to Zuckerberg or Jassy with a proposal to tap their data for some comparatively small payment, they'd laugh in your face because they know how valuable what you're doing is and what the long term impact on their business will be. Samsung is far more likely to view that as "free money" and green light something awful.