> If you want fresh strawberries, you can just go to a supermarket and buy them

Whut? It's a perfectly relatable example. Commercial fruit genetics are selected for shipping and shelf life. Nutrients and taste come way down the list of priorities. I've noticed the strawberries in my supermarket have a more consistent quality every year. Consistently awful. It seems like one company have taken over the market and the berries are hard and bland. But they look nice. As each layer of the chain consolidates it forces adjacent layers to consolidate and you end up with sameness. The small strawberry companies probably went bust because the big supermarkets pushed hard. Now I have to buy my strawberries from a roadside farmer and they're great.

I don't think the point of the strawberry example is that industrialization failed to make strawberries cheaper or more available. It obviously did the opposite in many places. The point is more about what gets selected for when the whole system optimizes for scale, consistency, shelf life, lowest acceptable cost

Supermarket strawberries are often bad with not a lot of taste, and little variety, which is a result of their commodification.

They also grow extremely well in many climates across the northern US and are good at self-perpetuation. They're a fantastic balcony plant since their crawlers will hang down and offer fruit to a downstairs neighbor.

I was hoping for some examples of dopamine fracking of online communities as they said but was also disappointed.

> If you want fresh strawberries, you can just go to a supermarket and buy them.

And they all taste watery, i.e. almost no taste at all, all this as a result of the industrialisation of strawberry farming. Which means that it was a good enough example for me.