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The danger in assuming that all your customers who request support are the sort of person who couldn't empty water from a boot with instructions written on the heel is that all of your competent customers will seek out your more respectful competitors, leaving you with only those who couldn't empty the boot, thus maximising your support costs.
It’s a self fulfilling prophecy. You can see these exact same market dynamics at work in the mobile telco industry. Newer online only upstarts able to save on costs because they don’t operate a retail store you can visit to get help resetting your email password.
Those stores generally turn a profit eventually. A smaller company is just going to struggle to afford building out the stores and running ads to get people in the door.
Those startups eventually need legions of fools with which to easily part their money.
One time, I needed this. I lost my phone with a physical SIM card and needed a replacement that day. Now I'm trying to remember the eSIM transfer flow to know if this is still an issue.

But also, which MVNO should you go to? Carriers supposedly prioritize their own customers, so it feels a bit like running on spot instances.

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For a few years now, I've found every support department has been trained to treat every single person as if they were a dumb 5 year old.

The condescending replies from the outset, the 'clear your cookies' first line response to every bug report, the ignoring everything you say because you /must/ be wrong, the weird need to explain that they understand your feelings and frustrations (before even expressing any frustration)...

Drives me insane. There is no breaking through it. You will continue to get LLM replies tweaked for 5 year olds.

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I was a programmer at a small company that had their programmers field tech support calls and there is a good reason they do this... most of the people calling in are dumb as rocks when it comes to whatever they needed help with... some called while driving for help that required you to be in front of a computer.
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I worked HP CS in Highschool and during my time there I created a HTML/JS replacement for a unbearably slow tree system that made a 10+ second network call every single question(often 20+ questions and a tree copy was required for notes). Mine was instant.

They fired me for it because my AHT flagged me and it made someone look bad.

At that point (this is at Windows Vista launch) the minimum hold was 25 minutes all day.

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If yours was instant, why would your AHT decline? Shouldn’t you be way faster? On many questions you would have saved over 3mins on network calls alone.
I believe they are saying their AHT went down (calls take less time) which made other people with longer handle times look bad.
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What a fantastic company HP used to be, back in the day. They led the way in scientific equipment and calculators, and even desktop computers for a brief moment.

They even made PostScript laser printers that were built like tanks and were a by-word for reliability.

Now they are just famous for being the printer brand everyone hates, and this is just scraping the bottom out of an already empty barrel.

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Someone presumably pitched this idea within HP and other people agreed it was something they should try. I guess probably HP didn't put its best and brightest in charge of call centres but still, isn't that sort of amazing?

I wonder if it's the same people who eventually decided it was a bad idea after all, or whether some other group discovered what was happening and got them to stop.

I’ve seen it pitched here even, with the idea that deflecting some call volume will make call centre jobs less hell. The thing it misses is that call center jobs are hell because they’ve used metrics to optimise to the minimum number of staff, and any reduction in average call volume will just result in the company cutting staff, so now staff still have the same workload but callers are XX minutes of waiting more frustrated.
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In high school I worked at a VAR that had partnerships with HP, among others (Cisco, Microsoft, etc). Our partnership gave us access to a special support line where a fluent English speaker picked up quickly, talked to you like you had seen a computer before, didn't enforce a script, and issued a return authorization with minimal hassle.

At that time, only Amazon came close on the consumer side.

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I don't even think if singling out Dell is useful. Most US companies have long decided that providing good customer support is a drag on revenue and that you can get away with not providing it if the product is problem-free for 99% of your users.

Have you tried calling UPS with an atypical problem? Bank of America? United? It's all the same, and the thing is, you don't find out until you actually have a problem with the service you purchased.

There are some exceptions to this rule, for example many brokerages have real customer support. Amazon stands out too - they're not prepared to handle anything unusual, but their model is to refund you almost no matter what.

But by and large, it's absolutely awful in the US and I'm often positively surprised when I need to interact with customer support in other countries, where you actually can reach a courier about your delivery, etc.

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Just further cements HP's position as one of the most anti-consumer multi-national companies in existence.
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Marginally related:

I have been an Android user for almost 15 years. A recent incident makes me seriously think about whether I should get an iPhone (other than all the privacy/sideloading/security discussions)

I have a Samsung phone with a "protection plan" which takes care of certain repairs. I did crack the phone screen once, so I took it to a ubrealifix store to get the screen replaced. I was told that I either need to wait till the next day, or bring it early in the day so that it can be done by the end of the same day.

That store somehow is closed for half of the year for no reason. The next closest store is about 20 minutes of drive away, with the same thing -- arrive early or wait overnight.

Meanwhile, these repairs are straightforward repairs at genius bar that can be done within about an hour, any time of the year.

I had similar experience with laptop repairs. Apple and Intel (NUC lines) were top tier, and I was able to get back my device quickly. Not so for other manufacturers.

Apple devices come with a premium price, but as my life gets more complex, I realize that my time is worth more than the money I save on the hardware.

Indeed. The older I get the more I optimize for my time spent over almost all other factors. I want to enjoy life more.
The older I get, the more money I have available to optimize for time spent.

A man I worked with told me that eventually his entire toolbox was a VISA. He could fix just about anything, he just couldn't be bothered anymore unless it seemed like fun.

I didn't get it then, in my early 20s. In my mid 30s, with a couple of kids and a million other things to get done, shut up and take my money.

Android phones to tinker with became an iPhone that just works for years. 15 year old VWs turned into 3 year old Toyotas. Probably other choices I've made without realizing it too.

> Some HP workers were reportedly unhappy with the mandatory hold times, with an anonymous “insider” in HP’s European operations reportedly telling The Register, per its Thursday report: “Many within HP are pretty unhappy [about] the measures being taken and the fact those making decisions don’t have to deal with the customers who their decisions impact.”

Sounds to me like some customers who did get through after the 15 minutes then complained about the wait times to workers, which means the workers had to lie about the cause.

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American companies seem to increasingly hate their own customers. Add random fees, make products worse and provide terrible support. In a functioning market small competitors would take away the business of the big players but with the lack of monopoly enforcement they just buy their competition. Not sure where this is leading but it's not a good trend.
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My first thought was "wow, those assholes."

But my second thought was... how did they make their PBX do that? Is this actually a feature that PBX vendors ship?

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"Best available laptop support" apparently means 18/30 or 12/20.

Pretty sure I would consider those both failing grades.

>the wait times aimed to “influence customers to increase their adoption of digital self-solve, as a faster way to address their support question. This involves inserting a message of high call volumes, to expect a delay in connecting to an agent and offering digital self-solve solutions as an alternative.”

>Even if HP’s telephone support center wasn’t busy, callers would reportedly hear: We are experiencing longer waiting times and we apologize for the inconvenience.

i am absolutely positive, without proof of course, that this is an extremely common practice. my isp does the exact same thing with basically the same wording. over the years i have called at all times of the day, all days of the week, across all seasons, and it is always "we are experiencing high call volumes right now. but hey, did you know you can do lots of stuff on the website? go to the website. please use the website".

i almost (not really) respect HP for at least admitting to it, rather than all the companies that i suspect are still doing this in the shadows and will never admit to it.

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I would imagine that most people who call are doing so because the "online help" can't help them. People want their problem fixed as quickly as possible, no-one wants to call a call centre.
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> and offering digital self-solve solutions as an alternative

But you don't have those as a real alternative! Yes, you do have some "digital", but it's of the same awful quality as this mandatory 15min rule.

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I'm sure HP is bad but look at Nvidia's support forums. Most questions go unresolved but the close it after 14 days of inactivity and mark it resolved.
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In the long run, your customer's best interest aligns with your own best interest. Unless customer support costs were going to bankrupt HP, I think causing customers pain can only harm them.
Do HP and Boeing recruit from the same candidate pools/train using the same employee manuals???

I was going to say that the Hewlett and Packard families should ask that the company stop using their family names, but a quick glance at the company website and I only see "HP" used.

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“improve customer tech support”

That’s corporate-speak. They say improve, but it’s perfectly well understood internally to mean drive costs down.

There’s no problem with doing that at the expense of the customer as long as you can get away with it. (Seems like here they were going for a boiling-the-frog approach but moved too quickly.)

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Mandatory wait times is an insane concept anyway
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This is unfortunately how companies die
If you're the customer support hotline, that's shitty practice.

On the other hand, if you're setting up an asshole filter (https://mrsteinberg.com/the-asshole-filter/), deliberately waiting a while before replying can be part of "chaotic good" tactics. You use my private email for something that has an official org process that we MUST use, per policy? It'll take me several days to reply, and then I'll ask you to use the official process anyway.

If you're setting up an asshole filter for your customers on the official support hotline, we used to call that "AITA?"

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After years of good experiences I'm pausing buying any more HP hardware. My recent Z series desktop was mis-assembled and customer service getting it resolved was atrocious, so incredibly bad it dissuaded me from even trying a replacement. I don't know what happened over there.
Wait 'till you hear about their printers.
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(2025)

I'm reminded of the Beavis and Butthead episode Tech Support. Why the hell would those two dolts be allowed anywhere near a headset they picked up?

"See, Hamid: our goal is to help the customers - of course - but if we're on the phone too long, we don't make any money. We go out of business - and then what will the customers do?"

I think HP continues to see the real problem as getting caught, just like a liar isn't someone who lies, but lies and also gets caught.
My experience with customer support with every major company has always been a miserable one. The fundamental problem from my perspective is that if I've decided to call support that means I've already exhausted any other alternatives, and most likely my issue is one that explicitly requires human intervention because I've found myself wedged into a crack in the self-serve systems. I'm not particularly bothered by waiting 15 minutes, but what pisses me off the most is that when I finally do get a person they're also not empowered to do anything except read to me from a script that is word-for-word identical to the documentation on the website which was written by Legal instead of someone technically competent.

What I really want is something like https://xkcd.com/806/ to be a real thing. In a fit of irony, the one time I got somewhere useful was when I called Comcast/Xfinity. I was able to isolate a problem with my connection to an aggregation router in their network that was not very far away from me, and I happened to know was in the middle of a major public construction zone. I actually managed to get someone on the line finally who could direct information to their network engineering team and it was discovered that there was a partial fiber cut caused by the construction and it was repaired a few hours later. It's hard for me say anything positive about Comcast, but I was pleasantly surprised that day that I was able to get information to someone who could do something with it, even though it was not exactly the smoothest process.

Most companies you just run into a competence wall. Generally speaking, I am not calling because I don't know what to do or don't understand something (unless its a lack of understanding in the sense that the company's process is utterly stupid and therefore incomprehensible). I'm calling because I fully understand what needs to happen, I've thoroughly investigated my issue and identified an appropriate outcome, and I have a good understanding of the systems involved. I simply lack the necessary access to make it happen and resolve my issue, so the customer support line is simply a gatekeeper. In the infinite cost-cutting wisdom of miserable bean counters everywhere, customer support has been so disempowered in most cases that they are then gatekept from actually doing anything also, and are often bottom-dollar workers in cheaper third-world countries, so also lack the competence, context, and care to actually effect any positive outcome even if they have the access.

Realistically, customer support systems are not customer support systems, they are legal compliance systems that are designed to find the cheapest and most defensible way to tell your customers to fuck off after you already have their money.

Question is, will the 15-minute wait time be replaced by a rubber duck?

https://rubberduckdebugging.com/