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It’s a self fulfilling prophecy. You can see these exact same market dynamics at work in the mobile telco industry. Newer online only upstarts able to save on costs because they don’t operate a retail store you can visit to get help resetting your email password.
One time, I needed this. I lost my phone with a physical SIM card and needed a replacement that day. Now I'm trying to remember the eSIM transfer flow to know if this is still an issue.

But also, which MVNO should you go to? Carriers supposedly prioritize their own customers, so it feels a bit like running on spot instances.

> Carriers supposedly prioritize their own customers

They explicitly do, even among their own customers and plans. If you Google the carrier name plus QCI, you’ll find tables where people have documented, which plans are in which priority group

Mint (T-Mobile MVNO) has been great for me, $20/month/line and my one experience with international travel was good ($20 for 10 days). I used to be on Verizon and the quality of service doesn’t seem any worse while the price is dramatically lower.
eSIM transfers are an absolute nightmare on T-Mobile. I recently did two of them and both times, the transfer started but never finished, so I ended up with no service on either device. That means no ability to call their support line and no ability to receive the confirmation SMS they use to verify you are the correct person. They also immediately nuke your physical SIM card so the only way to go back to sanity is to purchase another $10 physical sim card or get one of the physical sim cards that you load eSIMs onto (I did the latter so it won't self-destruct every time I do a transfer).

1. They only do transfers through their native app, not on their website. To log in to their native app, they will do SMS verification. So I sure hope you are still logged in before they lose your eSIM and leave you with no service at all.

2. If you are able to get into their native app so you can access their tech support, their AI chatbot will flat-out lie to you and tell you that T-Mobile cannot send you a QR code to download your eSIM (even though T-Mobile's own website states that they can). If you ask politely for a human, it will resist. I've found "connect me to a human you worthless fucking bot" is the secret passcode to get a real human.

3. If you request they send you a QR code, some of their support staff will ignore that request and still try to initiate the transfer through their app, so clearly requesting the QR code is not a common procedure.

4. When you request a QR code, even though you provide the EID, they will ask for an IMEI number. They then generate the QR code for whatever EID they have associated with your IMEI number in their database, completely ignoring the EID number you sent them. They did this to me _three_ times. The only way I managed to break the cycle was I sent them an IMEI number for a phone that was never on their network so they'd finally listen to me when I told them my EID number.

I'm never buying a phone without a physical sim card slot again. There's nothing wrong with the eSIM technology but the carriers have decided to make it as miserable as possible. The hardest part about transferring a physical SIM is finding a paperclip.

Ive been happy with US mobile - you can actually switch between their VZ backed network or their ATT backed network.
> But also, which MVNO should you go to? Carriers supposedly prioritize their own customers, so it feels a bit like running on spot instances.

If you are so paranoid, just get multiple SIMs? Most phones support that these days, especially multiple eSIM. And the plans are really cheap (at least where I live).

Personally switched from VZW to Google Fi. It's on TMOs network. As you can imagine, when engaging with Google's support was hilarious when there was something I needed, but overall I don't miss Verizon and pay drastically less.
Is Google Fi particularly cheap? Their normal prices seem to start at $35/month for 30GB of data which is more than Verizon's Visible plans at $25/month. (The current 50% off offer on Google Fi does seem a good deal though.)

I ended up switching to Mobile-X since I'm on wifi so much I only use a few gigs of data a month. $2/month + $1.90/GB vs Google Fi's flexible plan of $20/month + $10/GB.

> Is Google Fi particularly cheap?

If you travel internationally, they're really cheap relative to everyone else who will charge you absolutely ridiculous roaming fees.

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My Google Fi is $20/m for connectivity and then $0.01/Mb until I hit 6Gb ($80) at which point everything after is no cost. Most of my data is on wifi, so my bill rarely goes above $25
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For those of us who have crappy coverage with TMO, Verizon themselves offer a much better alternative to their postpaid service, called Visible. It's pretty hilarious how much better of an experience it is, and you are on the same network.
I haven't had any issues with tmobile coverage (that wasn't also a problem with verizon) in well over a decade now. Hell it even worked well in the dense hilly jungles of burundi. Verizon customer service was so bad before I switched I swore them off for life....

The single place I noticed verizon gets coverage and tmobile doesn't is three levels underground in a concrete parking garage.

Coverage is very specific to your situation. I've had basically no coverage on Verizon in offices in the Bay Area where T-mobile worked fine while colleagues could only get Verizon at home.
US Mobile gets you QCI8 (same priority as Verizon postpaid) when you're on the Verizon network with a 5G device, and they let you pay for QCI8 on AT&T.
USM is the only MVNO I've seen that actually advertises QCI tiers. I had to look the term up when I was initially considering them, as I'd never even encountered it before. It was a major factor in finally feeling confident I wouldn't be giving up too much by leaving AT&T.
I was able to transfer eSIM for a lost phone using their website, I think the online carrier had run into that issue before.
They're all fungible if you aren't addicted to your phone.
Those stores generally turn a profit eventually. A smaller company is just going to struggle to afford building out the stores and running ads to get people in the door.
Those startups eventually need legions of fools with which to easily part their money.
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Isn't that the opposite though? Having a store for the customer to get face-to-face support is sometimes necessary even those who prefer it all to be online. It acts as a stop gap to people otherwise low support customers.

The newer upstarts you mention are self selecting for customers who would do everything they can to never make a support call. They are just another form of having a 15 minute wait time because online only is it's own customer service barrier.

Centralizing support generally saves money.

There's a lot of reasons for this. One of them is that it tends to be a lot cheaper to have one building in Denver to host support people than to have many buildings in every city.

Besides that concept, they're selling telephone and data services. It makes sense to -- you know -- make use of them.

When we had a telephone issue back in the landline days, we didn't load ourselves up into the car and go to a store to get help from someone in person; we instead used the phone.

(That may have been done by using the neighbor's phone, but whatever. We still have neighbors and not all of them are dicks. And these days, we still have cell phone stores for those who can't empty the water from a boot. The days of brick and mortar cell phone sales are not, at this time, numbered.)

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No. In the case of cell phone carriers, the only times in the past 10 years I have ever darkened the door of a retail store is times when the carrier was too incompetent to let me get my problem solved another way. For instance, there was a time at AT&T where if you had acquired a brand new unlocked iPhone that needs eSIM, you needed to receive a physical piece of cardboard printed with a unique QR code on it in order to activate it successfully.

I’ve been with US Mobile for years now and never once felt the need for a physical store.

With sims switching to e-sim there's basically no reason to have in person support for cellular service. There's nothing they can do, outside of what they can already do online or over the phone. Like, if you go to an AT&T store with a broken e-sim they can't wave a magic wand. They'll probably just reset it on their end, like they could do over the phone.
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