It's a luxury brand. You don't sell cheap and risk losing the people that are happy to pay $1400 for a new iPhone.
It’s not a luxury brand, it is a quality brand. There is a difference.
The keyboard-doesn't-trigger-the-tapped-key-sometimes brand, just awestruck at their quality https://ios-countdown.win/
So is Mercedes-Benz. But they don't sell a $20,000 commuter car.
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> It’s not a luxury brand, it is a quality brand. There is a difference.
It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.