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It’s not a luxury brand, it is a quality brand. There is a difference.
The keyboard-doesn't-trigger-the-tapped-key-sometimes brand, just awestruck at their quality https://ios-countdown.win/
So is Mercedes-Benz. But they don't sell a $20,000 commuter car.
No, Mercedes Benz is definitely a luxury brand. They don’t want to sell to everyone. Apple (Steve Jobs) has explicitly stated that as one of their goals.
It’s not a quality brand, it is a luxury brand. There is a difference.
Toyota is a quality brand, Mercedes is a luxury brand.
Mercedes-Benz sells commuter cars in Europe.

https://en.wikipedia.org/wiki/Mercedes-Benz_A-Class

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> It’s not a luxury brand, it is a quality brand. There is a difference.

It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.