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1970-01-01 | on: iPhone 17e
$599 still feels like they're setting whatever price they can get away with. It's been 20 years, why don't we have sub $500 new iPhones yet?
gbear605 | parent | next
Taking inflation into account, a $599 iPhone in 2026 would have been $380 in 2007. Given that the actual launch price in 2007 was $499, that's a pretty hefty drop.
thatfrenchguy | root | parent
$499 with carrier subsidy too
joezydeco | parent | next
It's a luxury brand. You don't sell cheap and risk losing the people that are happy to pay $1400 for a new iPhone.
NetMageSCW | root | parent
It’s not a luxury brand, it is a quality brand. There is a difference.
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tech234a | parent | next
At least they increased the base storage to 256GB
mrweasel | parent | next
Last time I complained about the pricing of the iPhone, people pointed out that inflation included the prices wasn't to far of from the original iPhone.

Still, I don't care that the phones are faster, have larger screens, better camera, FaceID, AI, are thinner light and what have you. The iPhone design peaked in 2015, from there they could just have release the same phone year after year, making it cheaper and cheaper and I'd still be happy with it.

The prices are, in my mind insane, and I'll be buying used, but those are also overpriced.

thebigman433 | root | parent | next
> Still, I don't care that the phones are faster, have larger screens, better camera, FaceID, AI, are thinner light and what have you. The iPhone design peaked in 2015, from there they could just have release the same phone year after year, making it cheaper and cheaper and I'd still be happy with it.

This obviously isnt relevant generally though, this is not how the general public feels at all.

unsupp0rted | root | parent
No, they couldn’t, because then the company would stop existing due to lack of sales.
nancyminusone | root | parent
Bell System released about 10 models over 110 years, worked out just fine for them.
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stephenboyd | parent | next
The iPhone SE was only $400.
dmix | parent | next
I'd argue that is worth the money if you're going to be using a phone every single day of their life. People will drop a few hundred on fancy shoes and wear them once a month, but they treat phones as cheap commodities.
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ortusdux | parent | next
Can mess up the price ladder!
lenerdenator | parent | next
Because they know people will pay it.
JohnTHaller | parent
Global crazy tariffs, supply chain issues, and RAM and storage shortages due to AI hype betting. Also greed.