Warren Buffet said the cockroach variant in his 1989 investor letter.
https://www.berkshirehathaway.com/letters/1989.html
"In a difficult business, no sooner is one problem solved than another surfaces - never is there just one cockroach in the kitchen."
My grandmother was using a similar saying long before that, translated approximately: "there's never just 1 mouse in the barn". I'd bet these expressions have been common across the world for centuries (maybe substitute for local rodent).
"Inside every large problem is a small problem struggling to get out."
Warren buffet didn't invent it either it's an old saying. I vaguely recall it from an insecticide commercial when I was a child but they probably didn't invent it either.
Not surprising its use has exploded in recent days..