I have worked at a larger company where the CEO did something similar and across the company all anyone could ask was "why would you do something that dumb", which is not a great way for people to feel about the person supposedly leading the company.
Well, I'm not pro-affair, but I've seen lots of people say "why would you do something that dumb" about lots of executives, doing regular things like changing marketing plans, changing the color of the logo, choosing clearly inferior technology because of the caste of the chief architect, etc.
Dumb is apparently totally normal at that level.