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UK system is rather inconvenient and most web sites do not have even an option to use that. And forget using that to pay in a shop. Compare that to Bizum in Spain or Vipps in Norway where one can very conveniently pay using that both online and in shops and the systems naively supports refunds and payment reservations and subscriptions similar to debit cards.
Yes, it's less about payments than more modern systems. The UK has free current ( checking) accounts with debit cards that are essentially free to use, so there's not much incentive for other payment systems. A contactless debit card is quicker and easier to use than an app anyway, although google/apple apps work with that too.

Subscriptions are often done via "direct debit" ( since 1970 ), which is safer than letting anyone take money if they have your details, so that's been a solved problem here for a while too.

The downside is the first-movers problem, where the UK having been ahead a couple of decades ago will now likely be behind for a while, because there isn't so much incentive.

Hopefully not as long as the USA has been behind though!

> contactless debit card is quicker and easier to use than an app anyway,

How so? I just tap my mobile on the terminal just like tapping my debit or credit card. In Norway that works with both Google pay and Vipps.

The advantage with Vipps is that I can also pay other private individuals knowing only their mobile number and the payment is instant.

I get the benefit for the merchant to use an instant payment system. On the other hand, I don't understand the benefit is for the consumer. An increasing number of UK merchants use Pay By Bank (which is essentially an easy way to make a payment by pre-filling the merchant's bank details in your banking app), but if you choose to use it you're instantly losing the consumer protections that come from using a debit or (especially) a credit card: https://www.moneysavingexpert.com/banking/pay-by-bank-warnin...

The only way I would use such a system for purchases would be if the merchant refused debit/credit cards, and even then only if there wasn't an alternative merchant I could use.

I've always paid for Airbnb type places (not actually airbnb, obviously) in the UK using the fast electronic payment system. There's usually a button on the web site or they email their account and routing number.