I don't remember why exactly but it was definitely just 'linux VPS = Ubuntu' for a long time. I think they got reputation as being the 'just works' option because they were happier to include some non-free graphics drivers etc where Debian was the more pure option but most end users didn't care
But since they added snap and I started running into issues with trying to install Docker etc a few years ago I default to Debian now and most of the time I don't even know which it is.
Surprised how many answers here are on "social" reasons, and ignoring that Ubuntu does provide genuine additions to Debian.
Ubuntu includes additional proprietary drivers to Debian. So there are legitimate hardware cases were Ubuntu will work out the box and Debian won't. I can't speak for how many people need those drivers, and how much of choice is down to defaults/inertia etc.
From hearing interviews with PopOS folk, I think this is also a big reason people choose Ubuntu as a base for a lot of Distros instead of Debian.
A gradually increasing number of popular userland applications have been publishing their own apt repositories however so this is less of a problem now than it used to be.
Over the years though I've found that I much prefer Debian's relative stability and more thoughtful, if slightly plodding, release cadence.
It had issues all the time, and finding solutions required searching online, manually. Time consuming, difficult process. Very un-beginner-friendly.
From the throve of all possible distros, one stood out. Ubuntu. Very popular. Askubuntu Forums (with coffee beans denoting ranks) was the place when, 9/10 times, the answer to your problem could be found.
So when your fedora friend cried trying to get his camera and sound working, you either found the solutions already, or asked for them and got them. Usually the former.
That was the biggest advantage of Ubuntu. Big community and wealth of troubleshooting knowledge already available. And it had the opinion of a beginner friendly system. Which made the community grow and created a large market/userbase for help threads/tutorials.
Add to that, that people are creatures of habit and 'voila - you have a lot of people sticking to Ubuntu just because they never got so pissed at them that they would change their distro.
I may be biased as a Debian user, but if Ubuntu now reacts slower than Debian this may push some people to reconsider their choice.
I feel like we're close to a post-distro era of operating systems though. My ansible playbook customizes so much already it wouldn't take too much more to just start from debian tbh.
It's 2009 or so and I want to try Linux. "Just try Ubuntu" they say, and I have a good time. I see that many "How to use X on Linux" guides, or FOSS software, often build for only Debian, and sometimes only Ubuntu. This is fine until snaps give me huge problems in 2018, and so I completely stop using Ubuntu desktop.
Now in 2026, I manage three servers (two on Ubuntu), one Raspberry Pi (on Ubuntu), and two Linux desktop installations. I stopped using Ubuntu desktop in 2018 but snaps are less problematic for my server workflows, so now I have three Ubuntu server installs. On my desktops and my one non-Ubuntu server, I find myself sometimes missing Ubuntuland. (These aren't Debian though, so I might just be missing Debianland.)
"Just use Ubuntu" is now something that has bitten me in using servers. Two bites in 17 years is a fantastic track record. But this slow response to a CVE fix has me looking at Debian, and this has shaken my faith in canonical. "Do they pull in upstream security fixes quickly" is one of my first questions for any FOSS I use.
But my servers aren't Nix or IaC or whatever, and so... Taking them down and putting them up would take a lot of time and risk, which are two things I'm not so willing to spend. Maybe it's 10 minutes, or maybe there's a bandaid fix I have from 2023 that I forgot about and would need an hour to re-derive. So, I find myself taking the security gamble instead.
I might be moving over to Rocky Linux 10.
That's just some rough reasoning in my head.
Also when you install third-party software, 100% of them will support Ubuntu. That's more about workstation usage, though. But having tested platform matters.
Debian used to move a bit slow in terms of userspace, and that's true, but for servers, that's a non-issue for the last 20 years or so (from my experience).
On the Desktop side, Fedora and Ubuntu moves faster on the userspace front, but if your system is behind a NAT, and you know what you're doing, Debian Testing is just as good, more stable and it's rolling (except when it's feature freeze, but a stable workhorse is better than a shiny but breaking one).
Debian allows me to sleep well at night, provides guaranteed updates, and works rock solid all-round, so I won't be touching Ubuntu for the foreseeable future. Esp, with controversial choices like uutils, etc.
They changed that a few years ago, but plausibly the underlying prioritization of end-user experience is still lower than Ubuntu's degree of user focus.
I still wish Mark would rename his company "Ubuntu". He's a great guy, the company does great work, but I keep getting undeserved credit for it because we wouldn't sell him the domain name.
When a non-technical person asks me “which Linux?” I recommend Ubuntu because it is about as gentle an experience as Linux is going to be. The install is friendly and the culture is less RTFM than anything else.
Those are the same reasons I run Ubuntu on my laptops that aren’t running Windows…I prefer low friction to arguable technical superiority. I’ve looked at other distros in the past and decided they weren’t worth the bother…To Me.
But that’s me, not you or anyone else. And my use case not yours or someone else’s.
I'm on an nvidia jetson which comes out of the box with Ubuntu pre-installed (it's slightly more complicated but that's the gist). You can run other OSes but it is a messy experience and you can easily run into problems.
Yes, it is shitty from nvidia that they do it this way. But it is also convenient.
But 15-20 years ago it was easier to install the nonfree stuff on ubuntu, like drivers and DVD playback and stuff. I don’t know if its still like that.
I never understood ubuntu as a server over debian, but for a desktop it was a nicer experience for a while.
Unfortunately, they did in recent history manage to still break iptables, zfs, nilfs and a bunch of machines with weird (arguably broken) firmware anyway, so my personal comparison between Debian (or simply directly the Kroah-Hartman/Levin stable upstream) and the Ubuntu backports is not exactly in favor of Ubuntu.
When I worked at Canonical, the funnel I observed was Gamer Culture and the Chronically Online. They don't know from Debian.
I used to like Ubuntu and Canonical products and these days I’m more indifferent towards them. Their products have a place, but I wish Canonical would stop killing off some of the more interesting side projects.
I don’t use Ubuntu but use Fedora (and its derivatives) partially for that reason.
I really don’t care what I run on, as long as it’s some flavour of Linux, it works reliably, and it’s secure.
Enterprises care far more about vendor support than the typical Linux hacker at home.
I use desktop Ubuntu because it's up to date and it just works for me, and I can play the latest games in it with Steam + Proton. I don't have to tweak it or do any additional downloading of stuff besides the Nvidia drivers (I actually don't remember how I installed them).
Can I do this with Debian, in a no fuss way? (I know this can be done in any distro, that's why I'm stressing "no fuss").
2. The LTS releases are supported by Canonical for at least five years on the free tier, and up to fifteen years with paid support contracts.
> What is Ubuntu offering that Debian doesn't provide?
I have it right now at zero additional effort
Ubuntu kernels are not the one that Debian uses. The latest stable Debian is based on a 2 years old Kernel ( 6.12 ).
I had to go through the torturous path of Ubuntu -> Mint -> Mint Debian -> Debian. The last step was after I used a Debian live disk to do something and I could see that the stories were nonsense; just something that had adhered to the word Debian in my mind through repetition.
The two worst parts about it were 1) that I had long left Ubuntu on servers and had been using Debian there for years - I was just afraid of the desktop for some reason, and 2) that if I had just listened 15-20 years ago when people told me that FrankenDebians were nothing but problems, I would have never been caught in the net.
I've never been a fan of Ubuntu's business practices, but I'm just generally not into Debian derivatives anymore. If I were to leave Debian, it would be for an entirely different (and philosophically different) distro. I probably make an exception for Devuan, because it's only trying to change one thing (that I think of as the biggest threat to Linux, the final boss evil spawn of RedHat.) Devuan is an escape hatch for when the rugpull happens.
1. Hardware generally just works
2. Videos that use patented formats just play without fiddling
3. Proprietary closed-source software, if they even support Linux, usually releases Ubuntu binaries before anything else
Are those fatal flaws? No. But lots of people just don't want to deal with it. And there's a market for that.