A couple of years ago I predicted that an award winning movie would eventually be made that used generative AI as part of the production process.
Then I learned a VFX artist on that movie used Runway's AI-assisted rotoscoping tools (though notably not generative AI, so I guess my prediction hasn't resolved yet) for the emotional sequence with the rocks.
https://www.techbrew.com/stories/2023/03/09/this-ai-startup-...
(I'd argue that the armies of orcs in the Lord of the Rings movies are a ~25 year old example of AI usage in movie making, too.)
I guess I should refine my question to be about text to media specifically.
Likewise for the orcs I guess. Maybe its just going to be a matter of degree and any test I come up with have exceptions and counter examples.
The worst example I've seen was the title sequence from the Marvel show Secret Invasion in 2023, which I think was the worst show Marvel have put out (independently of the awful title sequence.)
I've got the impression that concept art for movies is heavily AI generated now. Directors like being able to spin up a visual concept from a prompt as part of the development process. The concept artists are really suffering.
Right now you have failsons like musk bragging about his terrible "one shot" short films but people who use them with more subtly and with actual skill will just look like anything else being produced.