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glitchc | on: Mars Bar from 1991 found – and it's 20g bigger than today's
100% beef is a trademark.
nickff | parent
"100% beef" is a factual claim, and not subject to Trademarks; McDonalds Trademarked "100% PURE ALL-AMERICAN BEEF" in 1982.

https://www.trademarkia.com/100-pure-all-american-beef-73352...

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BizarroLand | root | parent
Even that doesn't mean that the patty is JUST beef. Thanks to legalese, the only thing a claim like that would guarantee is that the beef portion of the hamburger patty is "100% PURE ALL-AMERICAN BEEF".

It could be 99% filler and not be a lie.

nickff | root | parent | next
>"It could be 99% filler and not be a lie."

There is no evidence that McDonalds has included any filler in their burgers at all (at least in recent history). See the link in the cousin-comment for more information on what has been claimed and what has been proven (so far): https://news.ycombinator.com/item?id=49247943

close04 | root | parent
> the beef portion of the hamburger patty is "100% PURE ALL-AMERICAN BEEF"

But the claim isn't about "the beef portion". If what you say is true it would give a competitor the chance to say "McD's burgers are 100% unhealthy fat" because the unhealthy fat portion is 100% unhealthy fat.

> It could be 99% filler and not be a lie.

I doubt it. Not sure about the US but in Europe there are laws that tell you how much or how little of something you can have before you advertise that thing. For example you can't say "now with less sugar" if you reduced the quantity of sugar by 0.001g. And you can't call it "olive oil" if it has 2% olive oil.

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