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Didn’t they also have filler then remove it to be 100% beef at some point?
100% beef is the topic of an ongoing lawsuit[0].

0 https://lawsips.com/mcdonalds-100-beef-lawsuit/

I was surprised to see a real reference because I thought the 100% beef thing was a 100% myth.

But that article confirms in several places that independent testing finds no fillers at all, and what is left is just "Plaintiffs allege that undisclosed processing steps or agents applied during production or cooking could alter the accuracy of the “100%” claim." It's not a very convincing argument and it would be quite hard for McDonalds to cover up a secret process to add another ingredient.

> Additionally, the visual gap between advertised burgers and actual burgers raises separate false advertising issues

Meanwhile, the very clear and obvious false advertising they actually perform is getting hardly any attention. Here's to hoping they won't be able to continue advertising products that are different from what they sell.

Only after attempts to call one of their suppliers or processors "100% Beef" failed.
I recall a similar claim regarding pop music compilation CDs advertised as being performed by "The Original Cast", which was really a group by that name playing covers of popular songs.

Or another being "Made in USA", where Usa was a city in Korea.

I feel like there is a probably apocryphal story of a town in Japan being called Scotland so they can sell whisky as Scotch.

Which as a highlander I don’t see the need for - Japanese whiskey is quite able to stand in its own and hold its own.

"Genuine diamonds" sold fake diamonds after trademarking the name, I thibk. However a decade later I read about them losibg a lawsuit.

This tricks don't work any more.

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100% beef is a trademark.
"100% beef" is a factual claim, and not subject to Trademarks; McDonalds Trademarked "100% PURE ALL-AMERICAN BEEF" in 1982.

https://www.trademarkia.com/100-pure-all-american-beef-73352...

{"deleted":true,"id":49252466,"parent":49249057,"time":1786413698,"type":"comment"}
Even that doesn't mean that the patty is JUST beef. Thanks to legalese, the only thing a claim like that would guarantee is that the beef portion of the hamburger patty is "100% PURE ALL-AMERICAN BEEF".

It could be 99% filler and not be a lie.

>"It could be 99% filler and not be a lie."

There is no evidence that McDonalds has included any filler in their burgers at all (at least in recent history). See the link in the cousin-comment for more information on what has been claimed and what has been proven (so far): https://news.ycombinator.com/item?id=49247943

> the beef portion of the hamburger patty is "100% PURE ALL-AMERICAN BEEF"

But the claim isn't about "the beef portion". If what you say is true it would give a competitor the chance to say "McD's burgers are 100% unhealthy fat" because the unhealthy fat portion is 100% unhealthy fat.

> It could be 99% filler and not be a lie.

I doubt it. Not sure about the US but in Europe there are laws that tell you how much or how little of something you can have before you advertise that thing. For example you can't say "now with less sugar" if you reduced the quantity of sugar by 0.001g. And you can't call it "olive oil" if it has 2% olive oil.

> And you can't call it "olive oil" if it has 2% olive oil.

Which is still way too lax. It should only be called olive oil when it's 100% olive oil. You can pick some other name like "olive oil based" or "unholy mixture of the cheapest gutter oils we could find" which clearly indicates that what you are selling is in fact a combination of oils.

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