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First, we need to make it illegal to say you are buying something when you are actually renting. Words mean something.
They did this in California. Solution: stores don't use any of the words now. Now the buttons say "add to cart" and "proceed to payment". Sometimes the button just says the price.

I wonder if it's legal to build a completely scam store like this. You pick a game, you click on "$7", you pay $7, you don't get anything at all, and if you try to sue them, they point out they never actually sold you anything, you just voluntarily clicked on the button to donate $7.

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Yeah, did anyone really think that language policing would fix the issue?
It makes it a little bit more visible. So it isn't nothing. I can't wait for the first lawsuit to hit the news where the company claims because the button didn't say buy, they didn't have to sell.