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If You Build It, They Will Come

https://www.benlandautaylor.com/p/if-you-build-it-they-will-come
// Lots of people have a sort of consumer attitude towards their communities, where they take everything for granted. I saw things this way when I was young. A social scene is an automatic feature of the world that appears on its own, like a wild blueberry bush. It starts sprouting parties and dinners and conferences and reading groups as naturally as the bush sprouts berries

True in general. As a kid you think of things as bigger than you. Like whoever maintains a hiking trail or runs your towns diner is "big" compared to you.

As a grown up you hopefully realize that it's the other way - the work and effort to make and maintain those things is vulnerable and fragile.

I think about this whenever I see someone hop over the subway turnstile. The transit system is "for granted" - it's you and your few bucks that matters. But of enough ppl feel that way it all goes away via decay eventually.

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There is a point where the things you took for granted start decaying. Your body, your things, your communities, your relationships. It's only when you start repairing or replacing them that you really value maintenance and the people doing it. As you point out, it's usually done by surprisingly few, surprisingly motivated people, and their work is often underappreciated until they stop doing it.

Maybe we should teach people to maintain something early on, as children, so that they learn to appreciate the work that goes into keeping the wheels turning.

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In 2026:

- If you build it (and it doesn't take off) then they won't come.

- If you build it (and it does takes off) they will come and compete with you to build their own.

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