Super shady.
The german public broadcaster gave them a 5 minute feature on yesterdays evening news, that felt more like a paid ad than journalism. The report made it sound like it is some kind of semi-official EU-endorsed project, but its just... a closed source, for-profit social network? I guess the folks behind it are just well connected in Brussels.
Thank you but no thank you.
The company is "W Social AB", meaning "aktiebolag" which in Swedish is what you in the USA would call an LLC or "joint stock company.
So they are 100% looking to monetize and turn a profit.
I wouldn't call it shady, but closed source, for-profit sounds accurate.
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Saw that interview, too. Biggest red flag to me was the claim, that they would use the mandatory id-document only to initially verify your'e not a bot - then discard it and they would "not store anything". Very hard to believe.
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Indeed a very odd sight between WC matches. I don't normally watch much TV, but I think this warrants further investigation and inquiry.
No mention of long-term stake of EU in ActivityPub platforms either, as if W would be our savior.
Public broadcasters in .de and .at have generally become very shady. To me it seems they dont have to pretend to do good journalism anymore, because they are financed by a mandatory fee per household anyway. It started to be very visible during COVID times. Unfortunately, since then, it only got worse.
And probably stuffed with tax money. As usual.