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W Social felt extremely shady since their first advertisement on HN.

Also, for all their talk about human verification, I have 6 accounts under different names :)

Super shady.

The german public broadcaster gave them a 5 minute feature on yesterdays evening news, that felt more like a paid ad than journalism. The report made it sound like it is some kind of semi-official EU-endorsed project, but its just... a closed source, for-profit social network? I guess the folks behind it are just well connected in Brussels.

Thank you but no thank you.

The company is "W Social AB", meaning "aktiebolag" which in Swedish is what you in the USA would call an LLC or "joint stock company.

So they are 100% looking to monetize and turn a profit.

I wouldn't call it shady, but closed source, for-profit sounds accurate.

> what you in the USA would call an LLC

"Inc" is probably closer than "LLC". While an LLC is a type of joint stock company, it is a specific form with a pass-through tax structure and restrictions on foreign ownership. "Inc" signifies the more general form of corporation in the US.

Aktiebolag is the overwhelmingly most common company form in Sweden and similar to common corporation forms in many other countries. It's not the same thing as a US LLC, which is a strange entity that has pass-through taxation.

Which is to say, there's nothing particularly remarkable about it being an Aktiebolag. It would be more remarkable if it wasn't.

You can have an "open" non profit, that is actually closed and is working to turn into a for profit...

so those distinctions dont seem to count much nowadays

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And probably stuffed with tax money. As usual.
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