You're conflating regular compression with the insanely over the top mastering people started doing. This goes way beyond keeping people off the volume knob. You do not need that much compression to keep your volume in a listenable range, and you certainly don't have to slam the entire master bus through a limiter. The loudness wars really was just about having a louder track than everyone else. So much so that the whole process of mastering became how to make it sound as loud as possible without sounding compressed. If it were just about keeping volume consistent, they would not do it through the master bus. There are so many interviews with mastering engineers who are frustrated with the pointless chase for volume.
Arguably, listeners have heard it so long that they've gotten used to the exaggerated compression, and they just like it now stylistically. Some of my favorite records are very loud.
.. which is ironic, because the end result usually sounded terrible. You know, overly compressed.