By who? The only US people who seem to like the tarrifs are the ones front running trades on their announcement.
Such political statements never damage the brand for every citizen, but for some.
Tesla is a good example. Elon Musk became political and anti-EU, which resulted in an irreparable damage of the Tesla brand in Europe. Not for everyone, but a big group of people would never again consider buying a Tesla. As a result Tesla lost market share in Europe.
Apple seems to be on the same path now.
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