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andix | on: Apple decided not to roll out Siri in EU after denied request for exemption
It's totally fine that Apple doesn't release this feature for EU customers. If they think they can still sell enough phones it's also fine I guess.

What's not fine, is to blame the EU for the missing feature. It's damaging their brand and damaging their reputation. Just think about if Porsche would make a press release and calling the US tariffs "un-American". Wouldn't be perceived well either.

theshrike79 | parent | next
You know what would also damage their brand?

Fancois Normal installing a 3rd party AI service which turns out to have zero security and actively just harvesting private data.

Tell me which company in your opinion would be in the LOUD headlines, Apple or the random 3rd party?

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well_ackshually | root | parent
Sorry, Apple has to be dragged, kicking and screaming to allow app store alternatives, that they charge offensive amounts for "to ensure your security" and has Draconian review rules on the App Store "to ensure your security".

Sure, 3rd party will get some shit. But if Apple neither protected me on their App Store _or_ on the app stores that they extort, what the fuck is their racket for? As long as Apple keeps this behaviour, they deserve to have their cornflakes pissed in.

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jldugger | parent | next
By who? The only US people who seem to like the tarrifs are the ones front running trades on their announcement.
andix | root | parent
Such political statements never damage the brand for every citizen, but for some.

Tesla is a good example. Elon Musk became political and anti-EU, which resulted in an irreparable damage of the Tesla brand in Europe. Not for everyone, but a big group of people would never again consider buying a Tesla. As a result Tesla lost market share in Europe.

Apple seems to be on the same path now.

lifty | root | parent
More like EU became anti-Musk. And Tesla had great sales in the first half of 2026 in the EU.
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jen20 | parent
> Just think about if Porsche would make a press release and calling the US tariffs "un-American".

Like this? https://www.thestreet.com/automotive/bmw-ceo-has-blunt-new-m...

andix | root | parent
I can't find the problematic statement. Off course the tariffs are a threat to the financial success of German car manufacturers, and they need to keep their investors updated.

The DMA is also threatening Apple's high profit margins. That's the whole point of the DMA.

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