https://developers.google.com/edge/gallery
Anyone with a 16GB Mac — that is quite a lot of journalists, surely — can download that, install a model into it, and play.
Surely journalists have to start asking questions at least about OpenAI's consumer revenue projections now.
I am a major, major AI cynic, but I decided to be an informed cynic so I've been playing with local models for agentic work and a bit of CAD-to-image generation. I really quite like the 26B Gemma model — I've been using it to teach myself some fundamental things and learn OpenCode without developing a cloud dependency. It writes fairly good code and it is helping me learn the things I want to learn at a pace that I prefer.
But if this 12B model is even half as close as they say it is, this casts some doubt on the consumer end of the cloud business model, at least in the short term.
(Not clear if this app is using the MTP drafters; I've still not got them working with Gemma myself, though the Qwen 3.6 built-in MTP support is super in LM Studio)
However, on my 18GB RAM MacBook Pro, selecting Gemma-4-12B-it results in this error:
> The model "Gemma-4-12B-it' requires more memory (RAM) than is available on your device.
So yeah, my questions about the 16GB marketing copy are fair.
(Though perhaps it'll squeeze in with a small context window? Not sure I understand that aspect yet)
It does seem to use MTP, yes, and it is quite quick — seemingly the underlying LiteRT stuff can do MTP with Gemma 4 and presumably MTP is a big part of the practicality picture here.
The system prompt thing was a surprise when I poked around.
The combination of these things, though, I still think is significant. It’s a product from an old-fashioned (!) FAANG that installs as easily as Chrome, downloads a model as easily as it could be, combines a chat interface with audio and video analysis/transcription, has a customisable system prompt, MTP, agent skills support etc.
Now, it is from Google so they could kill it when they get bored! But clearly this is local AI packaged in a really accessible format, and the model seems quite capable for its size. It is something Microsoft could do when they can really point to easy consumer hardware that can do it well. It’s certainly something Apple could do better with their distillations of Gemini under the Google deal.
I think a sane line of enquiry for a tech journalist is: 1) doesn’t this threaten the appeal of consumer-tier subscriptions to ChatGPT (which is a big part of OpenAI’s revenue plans), and 2) is it therefore not questionable that the buy-and-hold economics of DRAM, SSD and GPU products that OpenAI benefits from having provoked into causing ridiculous price increases is fundamentally anti-consumer?