What a surprising idea! I have always and only ever chosen by OS first. Are there really a significant number of people willing to buy a computer with no concern for the type of software it will be able to run?
Most common software that typical buyers use is available on Mac or Windows: Web browsers, office software, maybe an e-mail client.
This is why Chromebooks are a viable option, too.
Even my software development workflows are mostly cross-platform when I think about it. I can run all of my IDEs and text editors on my Mac, Windows, and Linux computers.
It’s 2026 and what people don’t do in an app, they mostly do in a browser. An entire generation of “digital native” people are now adults who don’t even understand what a file system is, don’t understand folder structures, and don’t care what OS they run.
That said, having a computer that seamlessly integrates with their mobile device is a huge feature. So the MacBook neo not only being so affordable but fitting into the Apple ecosystem is a slam dunk for normal people