I have been recommending them to friends and family who are looking for Windows or Linux laptops, though with some reservations due to the problems with a couple of their models.
However I don't see the value in the Framework 12 over a MacBook Neo if someone isn't choosing by OS first. The $499 MacBook Neo is just so good for the price and so well built. The $499 price is the education price, which is relevant for the student in the story.
The upgradeability is a benefit of the Framework 12, but look at the premium you pay for that option: $799 versus $499 is a 60% premium paid up front. You could sell the MacBook Neo for $200 in a couple years and buy a next-generation MacBook Neo for probably a very similar financial to buying the Framework 12 and not upgrading it.
What a surprising idea! I have always and only ever chosen by OS first. Are there really a significant number of people willing to buy a computer with no concern for the type of software it will be able to run?