I think this model works for the 13 and 16, because you're already buying a good laptop that you can keep longer by upgrading. The 12's base specs and more than that the experience is pretty bad. The screen and speakers are terrible.

The 13 also targets people buying it for themselves and who value ownership. The 12 targets the education market and how many 14 year olds are sensitive to ownership, repairability and e-waste? If they are they would probably get something better second hand. You'd have to have a parent that is sensitive to this issue and is also willing to force down this bad laptop onto their children instead of whatever they prefer.

I love Framework, and the bet to try to win over the education market was worth making but the execution is so poor that I don't think it works out.

The MacBook Neo will happily last you the 4 years of highschool and maybe your bachelor.

That might be true to some extent but what about the current product? It's nice to tell yourself that you can upgrade it in the future but the best of what the product is today isn't a great value, will the future upgrade make it better? Should we purchase a product today on what it might be tomorrow?

I think Jeff is correct when he says, "for an overall worse experience, are you willing to pay 20-40% more?". That's a tough sell. I think the only reason for me to take the Framework 12 over the Neo would be because I want to advocate for a world where upgradability and repairability are common things.

> The Neo is a wonderful machine but if you want to upgrade it you're out of luck, the damn thing is sealed shut. By comparison the Framework lets you upgrade individual components over time to keep your system up to date

The Framework 12 in the story costs $799, a $300 premium over the $499 MacBook Neo.

So you're paying an extra $300 up front for the option of spending more to upgrade it in the future, and getting a slower computer during that time.

That's a 60% premium to have the ability to upgrade a slower laptop.

Alternatively, they could sell the MacBook Neo for $200 in a couple years and buy a next-gen MacBook Neo and they'd still come out ahead.

Some people value upgradeability to an extreme, but I can't see a justification for spending a 60% premium to buy a worse product just to be able to maybe upgrade it in a few years. This is a starter laptop.

The neo isn't upgradeable, but it also isn't sealed shut. It's actually one of Apple's most repairable devices. If I were in the market for this class of device, I personally would still go with Framework for a variety of reasons, but I still think it's important to give apple praise for the pro-consumer choices they made (and probably could have gotten away without) in the Neo.