Europe is not immune.
I almost never hear about it in person. It’s always on some social media site. Often the sites where people think they’re not using normal social media, like Twitter or Reddit.
Have you tried searching Youtube/Twitter in a euro language to check?
I'm not sure of the genesis of it, but it got traction with "health-fluencers" (not to be confused with health experts) and has spread like wildfire despite no real evidence backing it up. Its just a circle of parrots repeating whatever is trending so they can get on the algo train.
Now it's starting to show up in brands and businesses because the mindless algo herd gravitates towards it.
Apparently at heart it has to do with solvents being used to extract the oil, but those solvents are trivially boiled out after processing.
He is a conspiracist with no medical credeentials, and he believes, without evidence, that seed oils are response for most of the ills of mankind, Tylenol causes autism, SSRI's should not be prescribed, etc. None of his beliefs are mainstream or evidence backed, but he now has a huge megaphone.