Giving a shit is actively disincentivized in most companies because:

1. It stirs up trouble for other people, who will now hate you.

2. It demonstrates you're willing to go the extra mile. Like all productivity gains, this only works to your disadvantage - you will be given more work, and it will be more complex.

3. The systems in place are designed to be rigid, so when you give a shit you will probably fail, which reflects poorly on you. Setting low expectations and meeting them is usually better than setting high expectations and falling short.