Go to some developing countries around Asia and you'll be surprised how people prioritise features when buying a phone vs developed ones. The developing countries account for most of the sales of most phone manufacturers. Phones that are like $150-200 sell like hot cakes.
This is evident even in the laptop segment. What developers want and what the average consumer wants/needs are two different things. Eg. Framework laptops. Macbook Pro vs Air.
- tech consumers (i.e. the current GOS pixel market)
- family members of tech consumers. i.e. tech consumers can hopefully now recommend stock grapheneOS on motorola to family members since it's not a custom ROM but just a stock device with official manufacturer support.
- privacy/security conscious non-techy types.
- non-techy users who want a device without AI or a bunch of unnecessary addon apps like google or samsung tend to preload on devices.
- business IT optimising for security and minimal attack surface while sticking to COTS B2B and B2C options for corporate handhelds.
Like this isn't the largest market ever but it's a sizeable and fairly loyal market because each one of these groups is fairly opposed to unnecessary change. It's safe, reliable, and sustainable growth in a broader market that is extremely hostile.
And they are in particular targeting the business IT market since this announcement was made as part of their showcase on their new B2B cellular options.
Institutional trust is at an all time low, this is a smart move selling into the growing demand for secure devices and it’s in line with Lenovos recent big decision to sell Linux as the default on their new devices.
Finally this seems to be a corporate play itself, most companies also don’t want other companies surveilling their staff and extracting staff secrets. Hence the bringing of enterprise functionality to compliment the ‘secure’ work Graphene are already doing.
Current times do present the opportunity to raise awareness of the issue though. App store bans for apps like ICEBlock, and various laws age-gating app stores considerably expand the population with reason to care who has ultimate control of their phone.
The average developer stopped being a "tech nerd" around 2010 or so. I think older developers sometimes don't understand how the ranks have swollen and how many, many more people are in software now that don't have the "I was a nerdy kid in the 90s, loved computers and chose the career" upbringing.
The average developer now has a MacBook, went to a bunch of bootcamps and writes TypeScript. Or enterprise Java if they got unlucky.
Is perhaps the saddest sentence. Whats the point of working when you don't have enough energy left to do the fun stuff?
I still wouldn't be caught dead with a Macbook - I do have some self respect.
I mean for christ's sake, there's no universal gesture for "back". Do I swipe from the side? Press the x button at the top left? The top right? Is there no option I can find so I just force close the app? When I swipe to text with autocorrect turned off why does it change the word I swiped AND the word before it that was already correct? Why can't I swipe the word "racist"? Why can't I swipe the phrase "killed himself" and instead it "corrects" to "Lillies himself" or "milled himself"? (Made for a very awkward conversation about Turing...). Why can I swipe the word "suicide" but not "suicidal"? (These are phrases I've found to be easy to reproduce but it also happens with mundane everyday shit) Holy fucking shit how the fuck is this thing even a phone, it doesn't even do phone things well? I mean as far as I can tell there is no setting which will ever capitalize a singular "i", making it trivial to recognize an iphone user since well... iphones came out...
Not only that, with things like Termux they just work better. Want to sync files to your computer? Easy, rsync. With a few lines in a bash script my phone does daily backups locally. With a few lines I have a script that means my phone is a keyboard for my computer. With a few lines I have I can turn my old phone into something useful instead of garbage. Maybe these things are tech nerdy to the average person and "too much work" but for us? Come on, this shit is trivial.
The back button thing is real. When I have to use someone else's iPhone I immediately feel the lack of consistency.
And KDE Connect is fantastic to use. So many things on iPhones are just annoying for no reason. I don't want to buy a 1000 dollar computer to look at my photos, come on now.
The hardware performance is outstanding, and while opinions are split about the OS, a lot of people who display good taste in other technical matters like it. I've chosen to spend my own money on a different laptop, but if someone offered me a high-spec Macbook Pro on the condition that I use it for a year, I'd accept.
How so? Powershell has openSSH built in now, and WSL2 basically works minus some annoying behavior and caveats. I have a Windows 11 laptop and I use it like you are saying as an ssh machine and web browser without much issue.
My own experience was learning on an old IBM PC at school, then Apple 2s later. Also my dad was a programmer (but maybe less nerdy/more professional) so I got second hand x86 hardware and learned to program on Windows with Visual Basic, Delphi and Visual C++ (since he already had licenses). Eventually I got into Linux in the late 90's.
The issue is not pedigree - it’s that many folks have an incurious mind.
I certainly know many folks with a CS degree that are incurious and frankly terrible engineers. I also know bootcampers that are extremely curious, have a lifelong-learner attitude, and are subsequently great engineers.
There’s nothing special taught in the vaunted halls of a CS undergrad that can’t be trivially learned off YouTube.
I bought a Nexus One the day it became available, installed endless third party ROMs on it, tweaked it to my heart's desire. Got a Nexus 4, then 5. Today I have an iPhone.
I just need something that works, just because I can tweak endlessly doesn't mean it's a good use of my time. Honestly one of the original biggest motivators was iMessage. A rock solid messaging system ought to be table stakes for a mobile OS but Google has reinvented the wheel so many times I've lost track. Also FaceTime for calling distant relatives.
Sad to say, I don't find myself missing the relative openness of Android at all. Google-branded Android has issues similar to iOS, they also removed ICE Watch style apps. And non-Google Android is work.
Are your relatives unable to install Signal or WhatsApp?
Yes is a possible answer here, but installing a messaging/video-call app seems pretty low effort. I've had several elderly relatives do it and none required hand-holding, just the name of the app.
Installing an setting up Signal or WhatsApp is out of the question for a huge portion of the population.
Yes, 90% of global smartphone users can't do it at all :P
What an insane take this is.
It’s a tool, a means to an end. I just want my tool to be easy to use and work.
Another analogy would be cars: do you tune and modify, or do you want a transportation appliance?
There is no wrong answer. Maybe your hobby is tinkering with your tools. If that’s you, more power to you.
I want a phone, editor, and car that are easy to use and “just work.”
I tried switching but it is really hard when nearly every app is just horrible to use or missing basic features.
Sure there are some limitations on what software is easy to install (as there are and will be soon on Android), but at least iOS has software worthy of being installed.
Now I want to spend exactly 0 seconds a day on any of that, and would never buy something that caused me to exceed that 0 seconds. I want an appliance in my pocket, when my car breaks down or I need to be in touch. I do my fun stuff elsewhere.
If you are a phone manufacturer looking to differentiate your product, this is cheaper than inventing a display that folds four times or what have you.
Unless you count xiaomi and huawei as the proper android devices?
I ran Android since the beginning because I wanted to write my own software when I was in high school. I was on Android for something like 14 years. The other software I ran was never as good as my iOS compatriots. My software would crash, it looked worse, and it was generally lower quality.
Of course, there were exceptions, but not enough.
I switch to an iPhone a bit over a year ago and, while still having issues (especially recently), it's just such a better experience.
My computer is where I do my fun software development. I just want my phone to work, which my Android phones weren't. Whether the hardware, the OS, or the applications were at fault doesn't matter to me, because I just wanted it to work.
Apple doesn’t care what I think about their battery draining bloated garbage software anymore so I’m quietly quitting and don’t care about them either.
I just finally gave away my MacBook to someone who needed it more than I do .. I loathe Tahoe… as much as I do ios26… but haven’t cut the cord with the iPhone YET.
GrapheneOS seems to be the only contender that will get me to go along with that,(I’m running it on a pixel7 and warming up to it but still go back to iPhone to do some things I have no patience for figuring out on the pixel.)
Motorola may seal the deal. If they offer a cool device. I had a Nexus 6 (I think) that Motorola made and it was cool, it was just already obsolete when I got my hands on it. I could root it and do whatever I wanted on it, and half the reason I got into iPhone was that I could readily jailbreak those once upon a time. And can’t now.
So I have this fisher price piece of shit Apple device I can’t do anything fun on and the battery’s dead after 2-3 hours of use when … I paid extra for so called “pro max” devices for the extra battery capacity alone… the whole reason I even went down that road was getting lost in New York City with a dead battery a few too many time, this thing used to go 12-15 hours under ios18…
Motorola had made several of my favorite phones ever before an iPhone existed. We’ll see. I don’t think anyone even enjoys or wants an iPhone anymore. We are all just fucking , and getting fucked by, Apple until someone better comes along.
What else disgusts me about Apple is all the subtle ways they want you even more addicted to or dependent on your device. iCloud bullshit. In device subscriptions. Oh use our password manager and have a unique fucking 30 char password for every single site . Would you like a proprietary “passkey” so you’re forced to reach for your god damned iPhone another 15 times a day! 2fa? Authy won’t run on gOS. Just all this endless shit I’m going to have to divorce and migrate off of as well to get rid of them. And i will because i hate this company now. Please put them out of society’s misery for us.
I tried to switch to graphene for similar reasons to you. It just wasn’t viable, as you’re discovering.
And if you want to even attempt to have a modern smartphone experience, you’re logging into Google account, which is an “out of the frying pan, into the fire” move.
For now, Apple is still the best in a bad situation, and at least for now they aren't primarily an ad company.
I am glad about the Graphene+Motorola partnership though, it always felt ironic to me to have to give Google money to completely escape Google.
Why do you assume every "developer and tech nerd" cares about the things you do, or should? This is like the stereotypical buffoonish sysadmin who scoffs at people who don't mod their machines or configure every last bit of their OS by hand.
I expect tech nerds to be aware that the conflict of interests exists in this case, while the average person would not.
There's no right answer, everything is a shade of gray. Your strongest ethics aren't necessarily your neighbors'.
This, I suspect is a large part of it. At least for me, as a self described "tech nerd" who have been messing with computers since my childhood in the 90s.
The other aspect is that I don't do anything serious from my phone. I'm still "old school" I guess and prefer a keyboard + mouse. My laptop is my main computing device, not my phone. And for that, Apple currently offers the best of a bad situation. It's still advantageous to them from a marketing standpoint to offer privacy, and they aren't primarily an advertising company. They are the only one of the two that offer E2EE (Advanced Data Protection) for photos, all the processing for that is done on device, etc. When meta threw their huge fit over the app tracking transparency, but were silent on anything Google was doing with Android, that just sold Apple even more for me.
I'v made a choice to accept the tradeoff of them being an application gate keeper because for anything "serious" I'd just be using my computer anyway, which still allows me to install and run whatever I want, and do whatever I want with the hardware. I don't need that from a phone. Quite the opposite, I don't want that on a phone, I'm totally fine with the phone just being an appliance, and Apple offers the best appliance experience still.
$200 phone that you can use for 5+ years without handicapping the user will be a much bigger hit.
This translates well to the boots paradox. This can change "cheaper is much more expensive in the long run" to "cheaper is a bit more expensive on the long run".
This, of course, will not create enough value for the people who doesn't need or appreciate the need for these $200 phones.
I have found that you can also use the less long value retention to your advantage by not buying an Android phone on release day. E.g. Pixels often go for hundreds off after 6 months or so. E.g. here in Western Europe, including VAT: Pixel 9a 549 -> 349, Pixel 10 899 -> 549, Pixel 10 Pro 1099 -> 769. At the same time the iPhone 17 has only gone down about 100 Euro. When getting e.g. a Pixel at the discounted price, the loss is not so much after selling after 1-2 years.
Also, I had a habit of getting a new iPhone every year and the loss of selling second-hand is now much larger than in the early days. I think the demand lessened due to the market largely reaching an equilibrium + there not being a lot of advances in smartphones, so people are staying on their phones longer, so there is less demand for second-hand phones (e.g. my parents were on iPhone 11 until recently, my mom still is).
The typical interested buyers are also more annoying to deal with these days (also probably due to the changing iPhone demographics). So nowadays, if I cannot sell it to family or friends, I'll often just send it to a company like Rebuy.
An iPhone does not necessarily last longer than an (flagship) Android phone these days, including security updates.
For a 127 EUR Samsung A17 up to 6 OS and security updates (6 years) are advertised. For a Google Pixel up to 7 updates. How long is it for Apple?
https://www.sammobile.com/samsung/samsung-galaxy-security-up...
For those that don’t know what they meant, here you go[0].
I’ve always been a fan of Quality, but Quality costs, and people that get rich, generally do so, by selling lots of lower-quality stuff. Hard to compete against.
Would it? Most people, including in the developing countries, like changing phones. It's one of the small consumerist joys they get, plus they show the Joneses that they can keep up.
Modern batteries last surprisingly long. I assumed my 5yo pixel 4a was at 50~60% capacity based on feels and the adb batterystats printout estimated the same (with 1600 charge cycles). But when I actually measured the screentime / charging wattage, it was still at 80% capacity. Even confirmed this by replacing the battery and running the same tests.
I think part of the reason the old battery felt worse is that it would read 100% when it was only ~85% full then trickle charge at like 2w for another 90 minutes.
But, I agree. I used several Motorola phones and those were the main two reasons I replaced them. They either ran until the battery was misbehaving or I became concerned about the state of the software. The other reason would be actual tech changes such as LTE/5G and the transitional period where not all models supported all the important radio bands for my providers.
A few Motos have stayed in the family and had amazingly long lives as home devices (no SIM). I'd love for the balance to somehow come out in favor of your hopes. I.e. they decde they can save so much on OS maintenance costs that they don't mind the effect of users holding onto phones longer.
Some/many low end phones in on have replaceable batteries (e.g., Nokia C12). I’m not sure if it’s because of buyer demographics, simpler/easier assembly, less engineering constraints due lower-end/less hardware, but the place you tend to find replaceable batteries is on the low end.
The user is never really handicapped because low end users just continue using phones after they’ve lost security updates. All their apps still work and that’s all they care about.
In the mid to high end market, you’ve got two factors at play:
1. Many consumers actually want the latest phone frequently so long as they can afford it, and for many customers in many markets it’s a trivial expense (more on that in point #2)
2. Many of the higher profit locales like the United States have financing and pseudo-financing schemes that hide the cost of the phones. If you are using a post-paid plan on one of the big 3 carriers, you’ll literally never pay for a phone. You can get a brand new $1000 phone on a trade in deal every three years, with a pseudo-contract lock-in (they give you the phone for free after bill credits, so if you leave the carrier you are paying for the phone. Or, in the case of AT&T, they just lock the phone until you pay it off).
Even budget carriers like Metro and Boost have free phone offers involving low to mid-range phones.
Fairphone and framework devices are more expensive than their locked down competitors. Are there any open devices that come close to being that affordable without being years behind tech/feature wise?
$200 for an open source, modern smartphone that can last sounds great. But it sounds like a bit of a fantasy right now.
True and all. But there is at least anecdotal evidence the niche for $500 phones marketed as not-google/not-samsung/not-apple/not-chinese is substantial and growing. Here in Europe I'm seeing Fairphones in hands of non-techies, so there seems to be some willingness to pay a premium to move away from big tech.
I don't disagree with you that in order to sell, these devices need to be somewhat appealing to more than just devs. However, I will say that the dev market isn't as small as it once was. A decent phone with an open platform would be something a lot of devs would likely prioritize buying. It won't be the next Iphone, but it will be a pretty dedicated market segment.
Framework is a good example of that. A laptop business that stays afloat mostly because there is a desire for repairable long lasting products, even if it's a bit niche.
Given a lot of phone manufacturers are now trying bizarre edges to get ahead (like foldable... who wants that?) it seems like a good rarely taken route.
I think there are a lot of people who would love to have a smaller form-factor for when the phone is in their pocket, with a large screen for when it's being used. The current state-of-the-art might not be very good for foldable phones, but the demand is there, and that's what drives innovation.
The whole point is that a company is going to try to market this developer fantasy to non-developers, assuming that what excites developers about it enough to discuss it will resonate with non-developers when they hear developers talk about their new phones.
It's not a guarantee of success or anything, but a lot of stuff works like this. Mozilla didn't gain market dominance (for a hot second in the early 2000's) because they marketed to non-devs. They just provided a superior product in every way to everything else at the time, and devs couldn't ignore that, so non-devs always dealt with non-microsoft browsers whenever the devs came around. That kind of "grass is greener" non-marketing is a real winner when the product is solid.
So here's hoping Motorola takes a great idea and builds a product so solid on it that people can't ignore it.
The ecosystem is closed, Google is speed-running to 100% evil, they're locking down APK installations, etc.
I need to find a replacement, and with me a lot of tech friends and non-techies that just ask me for advice.
The market is waiting for someone to step in; this is a golden chance for Motorola.
IF you offer someone a phone with similar specs to others, yet much, much more private - many would go for that.
I definitely see how large security conscious companies could be quite interested in a good GrapheneOS phone since it would alleviate fears about their corporate data getting leaked to Google, and really allow them to secure the phone in all the ways they want. So the market wouldn't just be niche privacy conscious consumer, but companies buying these phones for employees.
* xiaomi with their miui skin/custom ROM - "bringing iOS like polish to Android" back then
* oneplus with their initial devices with cyanogenmod - clean aosp interface without any bloat and lots of features.
In fact, when my brother was buying phones for my mom (neither of them were really that technically inclined), he bought a Motorola mostly because "it doesn't have all those ads like redmi at the same price"
Because here in Canada you can buy devices preloaded with such things for a pittance over MSRP.
To me, this is how you get around consumers buying locked down more heavily subsidized devices, if you're competing with an open device strategy.
Corporations want corporate devices that (a) are secure, (b) work, and (c) take as little of IT's time as possible to manage.
Motorola + GrapheneOS + Microsoft for a turnkey managed corporate device solution seems surprisingly competitive.
Even more than all of those, customers want Google Mobile Services apps, such as Google Play, Google Maps, YouTube.
think company-issued phones. There are many that would love to not have to deal with samsung and apple.
Not necessarily, the Xperia line of devices is varied, with nice set of tiers:
1 - Flagship $$$$ 5 - Smaller Flagship $$$ 10 - Mainline $$ Ace - $
Sony's problem is that they have garbage marketing teams that don't understand that 99% of people don't look at a spec sheet, they ask the employee at the shop for the best phone, which is gunna be the one that gets the employee the most commission.
In Japan, they already have that with Docomo, AU, and Softbank. But they've failed to materialize that strategy outside of here.
Go to some developing countries around Asia and you'll be surprised how many people are sideloading apps, which is part of the reason Google tried their bullshit with developing countries first.
You're right that people mostly care about if it works, but when they have more choices they care about more things IF all else is equal. The "2 years" thing is definitely not correct either, especially as budgets are getting tighter.
The time is right for this change, as the reality is that the market has stagnated. Even cheap phones have good cameras, good batteries, and run smooth now. There's been very little innovation in phones over the last 5 years that the average person actually cares about. But the average person is frustrated with surveillance capitalism, but feels like there's nothing they can do about it. Don't confuse exhaustion with apathy. They look similar, but are very different.
While this is true, I can also say that the other minority becomes large enough for any OEM to care. It might even drawf market size of other markets when only compares in numbers.
What percentage of that is based on phones at that price having a headphone jack?
This description of average consumer is so 2021. Nowadays the average consumer can vibe code stuff and share it with his friends. So he needs a package manager not only an app store.
I personally don't hold vibe coding in any high regard, I hate not knowing and controlling what code is running on my computer/device, but I can see the value for amateurs in just playing around and occasionally destroying the OS, installing it again and so on.
This is also developer fantasy for two reasons:
(1) Most vibed apps suck in unpredictable ways.
(2) Most avg consumers don't even know what Claude is, let alone Claude Code, let alone being good enough at vibing to produce anything of value.
Vibe coding is very early and pretty expensive, but computers and the internet are always in an exponential curve, a curve much steeper than the rest of the economy. Give it 3 years, and you will be amazed.
Not everyone will be vibe coding. In every social circle of 10 people, 1 person will be good at that, and will develop programs for his/her friends.
>Most vibed apps suck in unpredictable ways.
Yes of course, it would be infinitely preferable for normal people to learn proper computer science, algorithms etc. We agree on that.
I originally didn't want to comment out of personal spite... but I once bought a motorola phone that got its last update (security or not) 23 months after launch.
They're on my shit list now.
Currently, yes. These are easily achieved bars for a Graphene piece.
Yeah, most people don't want that. Wasn't that apple add with the hammer all about freedom?
Laptops too. Look at the Steam Deck or Switch 2, both years old hardware, both very relevant. Laptops with equivalent specs are more than fine for most people.
1) You don't need to capture a large part of the market to make a profit. The market for smartphones is large enough that even capturing a small percentage of it can be profitable.
2) Privacy is increasingly becoming a differentiator and I predict privacy will be increasingly important as a differentiator. Just because no company has successfully managed to market privacy benefits doesn't mean there is no market for it. There's a lot of marketing potential in terms of privacy that companies like NordVPN, Incogni, and DeleteMe have figured out. People are clearly willing to pay for privacy.
Lenovo is not going to change that, nor will they ever make a phone that is better at being a Samsung phone than Samsung.
I think that in the current smartphone manufacturer landscape, being an underdog kind of requires serving niche segments.
As someone born in a country that used to be "the leader" of the third world, computers here won over consoles only because we could pirate expensive games that we couldn't afford. Expensive cartridge vs two tape recorders and some fiddling with the tapes? The tapes win!
"Motorola announces a partnership with GrapheneOS Foundation, marking a new chapter in smartphone security and expanding its enterprise portfolio"
I know a lot of businesses that would love to not be exposed to Google.
Now I don't know how big the public market is. And you'd have to do a lot of conspiracy-based marketing to pull it off, which is kind of gross.
But commitment to auditable, hackable OSS would target a different market of people looking for devices -- think of the EU agencies trying to get off of MS products.
"Hey, do you know if the NSA is spying on your devices? PLA intelligence? Would you like to be able to build all your phone's code from source to be sure?"
A fully suitable off the shelf device would be a dream for most government IT.