It’s the law. OTA updates are not instant nor are they 100% guaranteed, so consumers must be notified.
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Sounds efficient.
It's not meant to be efficient; it's meant to be thorough, and auditable, and if required, able to be litigated in court.
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To notify consumers of safety issues using the existing rails that are used to notify consumers of safety issues?
The economy of thought that you brought to that comment could be seen as impressively efficient, depending on the outcome you want to optimize for given inputs.