It's complicated isn't it? A business doesn't care about you. It doesn't because it can't. Business doesn't have thoughts and feelings, business is clinical. Business is nothing more than the collection of processed and systems crafted to work together, facilitating the exchange of value between 2 parties. The problem is with the 2 parties part. The 2 parties part, that part very much does have thoughts, feelings, and emotions, those two parties are made up of humans. Bobby Sue just wants the alternator working on the car so they can go to a family funeral and mourn. Jerry in accounting at alternator inc's going through a momentous life shift, spiraling his whole world into a new framing, changing everything. Sally in design is just trying to feed her kids. And while these things matter none to the business technically, they matter deeply to the humans involved. It's complicated because business doesn't, shouldn't, and can't have feelings, however, business activity is indeed made up of people, and they most certainly do. There is always a risk of being too cold and focusing only on the bottom line, or becoming so caught up in individual needs and emotions that you lose sight of the basic structure that keeps a business functioning. Booby Sue needs to mourn, and Jerry needs stability for his life change, Sally has kids. And so, there is some empathy to be found for people deciding fundamental things for their businesses, it's not easy to know when to be clinical in look at the business, especially knowing it's comprised of a collections of humans, organized, into a company. Care too much about the outside, the business fails, care too much about the inside, the business fails. These are not easy things, the trick is to avoid hostage situations, and so rationality and intellectual honesty is key when framing these discussions. I expanded these thoughts here: https://b.h4x.zip/dei/