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Wait what. Quality of life in rural UK is worse than rat race of London?
Absolutely. No public transport, almost no culture, and housing anywhere nice is even less available than in London. For a young person working at one of these firms, where can you live? Where could you meet someone to date? What can you even do at the weekend?
JLR is based in the metro area of Britain's second city. It's not exactly the middle of nowhere. Rolls Royce is in Derby, on the edge of the Peak District with much to offer. Much cheaper housing with more space available. And unlike in London, driving a car isn't hounded by terminal congestion.
JLR Gaydon is not in the metro area of Birmingham. It's in nice countryside and near a motorway which helps, but it's a fair commute out of Birmingham at rush hour to there. The nice surrounding towns/villages are expensive, and even the shitty ones aren't cheap (hello Banbury) as they're on the edge of commuter distance to London.

Derby I haven't lived in but know people who have. It's an old manufacturing town and hasn't much to offer graduates. Or anyone really. The Peak District is great, and if you can live out that way and commute in then do it. But again, you won't have similar people for local friends.

Can confirm, I grew up in Derby and it's an absolute desolate wasteland for anyone with any ambition, intelligence or a need for a modicum of culture.

Saying the peak district is good for young people is like saying there's a great lake near Detroit, it's not exactly what they're after.

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There's a huge JLR presence in Solihull right next to Birmingham.

It's also one of the wealthiest areas outside of London. But house prices in the really nice parts of Solihull are also high.

UK people are so god damned spoiled. Sometimes I will pull up street view imagery of a random town in scotland or wherever in the UK that I see locals from there on reddit make a seething comment about. Then I will look at the town center and its basically greenwich village: walkable, pubs and shops all over the place, bus network goes everywhere, actual regional rail potentially, everything the american urbanist dreams about. You know where you actually meet people on a date in 2025? On an app, which they have users on all over the UK.
> No public transport

When I live in London I didn't drive, which was kinda nice but also meant I've only been out of city like once a year.

Sitting in traffic sucks of course, but driving rurally opens so much.

As for weekends - driving and hiking I guess?

Wherever you live in London, there are commuter (and intercity) railway lines that can take you out of it.

For example I lived not far from Putney. Putney to Windsor & Eton Riverside takes 39 minutes and costs £6.90.

https://www.openstreetmap.org/#map=11/51.5330/-0.1146&layers...

Sure, but at that point you're having to buy a car (which is much harder as a young person - car prices have gone up, insurance has gone up faster, the driving test is harder than it was and lessons cost more...), you'll need somewhere to park it which adds to your housing costs, you still can't go drinking, and in general you're cut off from a lot of what young people are doing.
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There is a culture there. I am not sure what people mean when they say there isn't a culture outside of the London. If you mean things like events, art exhibs etc. We have those here. If you mean bars, pubs and restaurants we have those here to.

Is it as glitzy as London. No. But saying there is "no culture" is just absolutely asinine.

What makes you think QoL in London is bad? I grew up in a rural farming town and much prefer London. Housing is expensive but that's about it.
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The UK is two countries, you can either live in/around the prosperous one with high cultural capital, good quality public services inc transport, or you can live in the other one.
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When a man is tired of London he is tired of life.
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Depends what you mean by "Quality of Life". I literally won't go to see friends because that would mean travelling to London. I hate the place. It is expensive, hostile, dirty and everyone is rude.

I live on the outskirts of the peak district. I can walk/cycle less than 30 minutes out of town and be walking along the old canals, through old villages and get amazing views of the countryside.

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