JLR is based in the metro area of Britain's second city. It's not exactly the middle of nowhere. Rolls Royce is in Derby, on the edge of the Peak District with much to offer. Much cheaper housing with more space available. And unlike in London, driving a car isn't hounded by terminal congestion.
JLR Gaydon is not in the metro area of Birmingham. It's in nice countryside and near a motorway which helps, but it's a fair commute out of Birmingham at rush hour to there. The nice surrounding towns/villages are expensive, and even the shitty ones aren't cheap (hello Banbury) as they're on the edge of commuter distance to London.
Derby I haven't lived in but know people who have. It's an old manufacturing town and hasn't much to offer graduates. Or anyone really. The Peak District is great, and if you can live out that way and commute in then do it. But again, you won't have similar people for local friends.
Can confirm, I grew up in Derby and it's an absolute desolate wasteland for anyone with any ambition, intelligence or a need for a modicum of culture.
Saying the peak district is good for young people is like saying there's a great lake near Detroit, it's not exactly what they're after.
Isn't that what everyone says about their hometown? :)
There's a huge JLR presence in Solihull right next to Birmingham.
It's also one of the wealthiest areas outside of London. But house prices in the really nice parts of Solihull are also high.