I believe the bar graph is showing relative energy densities of the raw energy sources so the 5x bar is just the energy density of hydrogen as H2. Your 1250 Wh/L number is right for compressed gaseous hydrogen so The 500Wh/L lines up with burning H2 at 40% efficiency. The "use fuel for extended duration" implies that they believe they can achieve a much higher Wh/L with other fuels.