The stated energy density is "> 500 watthours/liter".
But higher on the page we see a relative-energy-density bar graph shows lightcell at 5x the energy density of lithium batteries, and (38/5 =) 7.6x less dense then petrol. This implies an energy density for lightcell of 1250 Wh/liter, as (according to Google) petrol clocks in just under 9500 Wh/liter, and (again according to Google) lithium batteries can reach 300 Wh/liter so let's call it 250 for the math to work out.
I'm curious which number is closer to truth: 500Wh/liter, or 1250? Is 1250 the theoretical max and 500 the current output in a test rig?
also, “/liter”, for gases such as hydrogen, can be made larger by using higher pressures in your tank.
On the other hand, they also say “target efficiency: ≥ 40% wire to wire”, and 40% of 1250 is 500, so it may be that.