And I haven't seen any "wild churn" at all -- like I said in another comment, a few informative popups and a magic wand icon in a toolbar? It's not exactly high on the list of disruptions. I can still continue to use my software the exact same way I have been -- it's not replacing workflows.
But it's way worse if the product you rely on gets discontinued.
Generative ML technologies may dramatically change a lot of our products over time, but there's no great hole they're filling and there's basically no moat besides capital requirements that keeps competitors from catching up with each other as features prove themselves out. They just open a few new doors that people will gradually explore.
Anxiously spamming features simply betrays a lack of confidence in one's own product as it stands, directly frustrates professional users, and soaks up tons capital that almost certainly has other places it could be going.
Sounds like famous last words to me.
The corporate landscape is filled with the corpses of companies that thought they didn't need to rush to adapt to new technologies. That they'd have time to react if something really did take off in the end.
Just think of how Kodak bided its time to see if newfangled digital photography would actually take off and when... and then it was too late.
The discussion you started is about spamming features to see what sticks, as set against making deliberate, selective product decisions as you confidently observe your market.
It's possible that a company that ideologically sets itself against delivering any generative AI features ever might miss where the industry is going over the next 10 or 20 years. But we were never talking about that, were we?
This modern idea of “you’ll own nothing and you’ll like it” ruins that of course, but if someone bought CS6 they can still be using it today. If adobe went bankrupt 5 years ago they could still be legally using it today (they’d have to bypass the license checks if the servers go down, which might be illegal in the US, though). If adobe goes bankrupt tomorrow and I have a CC subscription, I can’t legally keep using photoshop after the subscription runs out.