For users? Almost everything is wrong with that.
There are no users looking for wild churn in their user interface, no users crossing their fingers that the feature that stuck for them gets pruned because it didn't hit adoption targets overall, no users hoping for popups and nags interrupting their workflow to promote some new garbage that was rushed out and barely considered.
Users want to know what their tool does, learn how to use it, and get back to their own business. They can welcome compelling new features, of course, but they generally want them to be introduced in a coherent way, they want to be able to rely on the feature being there for as long as their own use of those features persists, and they want to be able to step into and explore these new features on their own pace and without disturbance to their practiced workflow.
And I haven't seen any "wild churn" at all -- like I said in another comment, a few informative popups and a magic wand icon in a toolbar? It's not exactly high on the list of disruptions. I can still continue to use my software the exact same way I have been -- it's not replacing workflows.
But it's way worse if the product you rely on gets discontinued.
Generative ML technologies may dramatically change a lot of our products over time, but there's no great hole they're filling and there's basically no moat besides capital requirements that keeps competitors from catching up with each other as features prove themselves out. They just open a few new doors that people will gradually explore.
Anxiously spamming features simply betrays a lack of confidence in one's own product as it stands, directly frustrates professional users, and soaks up tons capital that almost certainly has other places it could be going.
Sounds like famous last words to me.
The corporate landscape is filled with the corpses of companies that thought they didn't need to rush to adapt to new technologies. That they'd have time to react if something really did take off in the end.
Just think of how Kodak bided its time to see if newfangled digital photography would actually take off and when... and then it was too late.
This modern idea of “you’ll own nothing and you’ll like it” ruins that of course, but if someone bought CS6 they can still be using it today. If adobe went bankrupt 5 years ago they could still be legally using it today (they’d have to bypass the license checks if the servers go down, which might be illegal in the US, though). If adobe goes bankrupt tomorrow and I have a CC subscription, I can’t legally keep using photoshop after the subscription runs out.